Paper Title
The Power of Public Relations in Politics: An Analysis of PM Modi's Communication Strategy
Article Identifiers
Authors
Meera Singh
Keywords
Politics, Communication, PR, Modi, India, Democracy
Abstract
This article analyses PR''s impact on politics via the lens of Narendra Modi's time in office as India's prime minister. Modi's use of communication methods including social media, personal branding, image management, and crisis management has profoundly affected the public's view of him and his government. In this study, the pros and cons of using such strategies are carefully weighed. At the study's conclusion, the repercussions of Modi's communication strategies on democratic accountability and leadership are explored.
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How To Cite (APA)
Meera Singh (May-2023). The Power of Public Relations in Politics: An Analysis of PM Modi's Communication Strategy. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), e244-e253. https://ijnrd.org/papers/IJNRD2305425.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : e244-e253
Other Publication Details
Paper Reg. ID: IJNRD_192626
Published Paper Id: IJNRD2305425
Downloads: 000122000
Research Area: Social Science and HumanitiesÂ
Country: Gurugram, Haryana, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305425.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305425
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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