'Sustaining the Arts Business in India: Challenges, Strategies, and Government Policies for Long-term Viability and Cultural Heritage Preservation'

'Sustaining the Arts Business in India: Challenges, Strategies, and Government Policies for Long-term Viability and Cultural Heritage Preservation'

Registration ID: IJNRD_195097

Published ID: IJNRD2305405

DOI: Click Here to Get

U Jayanth Kumar , T Arun Kumar

India, arts business, sustainability, economic growth, cultural heritage, artists, cultural organizations, government policies, diversifying revenue streams, collaboration, digital technologies, entrepreneurship, innovation, infrastructure, public awareness, appreciation.

India has a rich cultural heritage and a thriving arts and culture industry. The arts business in India has the potential to contribute significantly to economic growth and development while preserving and promoting cultural heritage. However, the industry faces challenges in achieving sustainability. This paper examines the concept of sustainability in the arts business in India and the measures taken to ensure its long-term viability. The paper includes a literature review, case studies, and government policies that promote sustainability in the arts industry. The conclusion highlights the potential of the arts and culture industry in India to contribute to economic growth and development while preserving and promoting cultural heritage, and the challenges faced by artists and cultural organizations in achieving sustainability.

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"'Sustaining the Arts Business in India: Challenges, Strategies, and Government Policies for Long-term Viability and Cultural Heritage Preservation'", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.e50-e51, May-2023, Available :https://ijnrd.org/papers/IJNRD2305405.pdf

Volume 8 Issue 5, May-2023

Pages : e50-e51

Paper Reg. ID: IJNRD_195097

Published Paper Id: IJNRD2305405

Downloads: 000121113

Research Area: Management

Country: Bangalore , Karnataka , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305405.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305405

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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