Paper Title

Are luxury brands overrated

Article Identifiers

Registration ID: IJNRD_195341

Published ID: IJNRD2305395

DOI: Click Here to Get

Authors

Safreen M , Iswariya lakahmi S , Dr. E. Devaki , Dr. K. M. Pachiyappan

Keywords

Brands overrated, luxury brand, craftmanship, design and quality, marketing

Abstract

The purpose of the research is to look into the main factors that influence luxury brand purchases in India. The study focuses on identifying these determinants of luxury buying via the lens of a young Indian consumer because the study's target audience includes a significant portion of young consumers. Currently, luxury fashion is one of the most rapidly expanding and well-performing industries with leading firms experiencing double-digit grow thin the last few years. Provides a definition of luxury and a detailed discussion of how it has changed in time till arriving at the concepts of new luxury and zeroing Offers an overview of the industry, it spars form a candies major regional trends. Eventually, the word "luxury" in this sense may come to connote excess and indulgence in its negative connotations. It is not a coincidence that the term "lux" and the word "luxuriant," which mean "exuberance, profusion, luxury" and "lascivious and sensuous life," respectively, both come from the same root. The word "luxury" in this sense may come to connote excess and indulgence in its negative connotations. It is not a coincidence that the term "lux" and the word "luxuries," which mean "exuberance, profusion, luxury" and "lascivious and sensuous life," respectively, both come from the same root.

How To Cite

"Are luxury brands overrated ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.d742-d746, May-2023, Available :https://ijnrd.org/papers/IJNRD2305395.pdf

Issue

Volume 8 Issue 5, May-2023

Pages : d742-d746

Other Publication Details

Paper Reg. ID: IJNRD_195341

Published Paper Id: IJNRD2305395

Downloads: 000121211

Research Area: Life Sciences 

Country: Trichy , Tamil nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305395.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305395

About Publisher

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Current Issue: Volume 10 | Issue 8

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