Paper Title
Role of Digital Marketing and its Recent Trends in India: Challenges & Opportunities
Article Identifiers
Authors
SAGAR SHUKLA
Keywords
Digital marketing, Challenges, Opportunities.
Abstract
India is witnessing a remarkable growth in economy and it is one of the fastest growing economies in the world though it is popularly known as the country of villages. Digital marketing, in India, is a speedily growing industry that creates employment opportunities at every location. Digitalization in advertisement is making a deep impact on marketing for product promotion. In addition to the existing career options, people have non-traditional career options as ‘work from home’ or ‘freelancing’. Digital marketing has a lot of applications like e-marketing, m-marketing, online education, social media management, online banking payment system etc. The power of digital marketing allows businesses to connect with their potential customers anywhere, anytime in the world. Digital marketing is making its place in the main sector of Indian Economy like Health & Medicine, Education, Engineering & Technology as it is cost effective, flexible and fastest way to communicate with stakeholders and consumers. This study explores challenges, opportunities and upcoming trends in the arena of digital marketing.
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How To Cite (APA)
SAGAR SHUKLA (May-2023). Role of Digital Marketing and its Recent Trends in India: Challenges & Opportunities. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), d23-d28. https://ijnrd.org/papers/IJNRD2305303.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : d23-d28
Other Publication Details
Paper Reg. ID: IJNRD_194887
Published Paper Id: IJNRD2305303
Downloads: 000121980
Research Area: Management
Country: MUZAFFARNAGAR, UTTAR PRADESH, INDIA
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305303.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305303
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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