Role of Digital Marketing and its Recent Trends in India: Challenges & Opportunities

Role of Digital Marketing and its Recent Trends in India: Challenges & Opportunities

Registration ID: IJNRD_194887

Published ID: IJNRD2305303

DOI: Click Here to Get

SAGAR SHUKLA

Digital marketing, Challenges, Opportunities.

India is witnessing a remarkable growth in economy and it is one of the fastest growing economies in the world though it is popularly known as the country of villages. Digital marketing, in India, is a speedily growing industry that creates employment opportunities at every location. Digitalization in advertisement is making a deep impact on marketing for product promotion. In addition to the existing career options, people have non-traditional career options as ‘work from home’ or ‘freelancing’. Digital marketing has a lot of applications like e-marketing, m-marketing, online education, social media management, online banking payment system etc. The power of digital marketing allows businesses to connect with their potential customers anywhere, anytime in the world. Digital marketing is making its place in the main sector of Indian Economy like Health & Medicine, Education, Engineering & Technology as it is cost effective, flexible and fastest way to communicate with stakeholders and consumers. This study explores challenges, opportunities and upcoming trends in the arena of digital marketing.

Published Paper   E-Certificate

"Role of Digital Marketing and its Recent Trends in India: Challenges & Opportunities", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.d23-d28, May-2023, Available :https://ijnrd.org/papers/IJNRD2305303.pdf

Volume 8 Issue 5, May-2023

Pages : d23-d28

Paper Reg. ID: IJNRD_194887

Published Paper Id: IJNRD2305303

Downloads: 000121116

Research Area: Management

Country: MUZAFFARNAGAR, UTTAR PRADESH, INDIA

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305303.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305303

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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