A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING

A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING

Registration ID: IJNRD_194459

Published ID: IJNRD2305174

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Kowshik.N , L.S.Eswhar Rao , Madhu Yadav

A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING

The aim of this research paper is to explore and analyze the key aspects of traditional and digital marketing in order to provide a thorough understanding of their concepts, strategies, advantages, and limitations. The study begins with an introduction to the market, marketing, consumers, and customers, establishing a solid foundation for the subsequent exploration. The paper delves into traditional marketing by presenting its definition, types, and characteristics. It highlights the conventional methods employed in traditional marketing, including print advertisements, television commercials, direct mail, and telemarketing. Additionally, it examines the effectiveness, reach, and limitations associated with traditional marketing strategies. In contrast, the paper also investigates the realm of digital marketing, elucidating its definition, types, and unique features. It explores various digital marketing channels such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and influencer marketing. Furthermore, it assesses the advantages and potential drawbacks of leveraging digital marketing techniques. This research paper serves as a valuable resource for marketing professionals, businesses, and researchers seeking a comprehensive understanding of the evolving marketing landscape. By examining the key aspects of traditional and digital marketing, it provides insights into the optimal utilization of marketing resources in an increasingly digital world.

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"A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.b568-b573, May-2023, Available :https://ijnrd.org/papers/IJNRD2305174.pdf

Volume 8 Issue 5, May-2023

Pages : b568-b573

Paper Reg. ID: IJNRD_194459

Published Paper Id: IJNRD2305174

Downloads: 000121301

Research Area: Engineering

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Published Paper PDF: https://ijnrd.org/papers/IJNRD2305174.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305174

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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