AN EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND REPUTATION AND FINANCIAL PERFORMANCE

Registration ID: IJNRD_192714

Published ID: IJNRD2305086

DOI: Click Here to Get

Manya Mohan

Corporate Social Responsibility (CSR), Brand Reputation, Financial Performance, Literature Review, Business Environment, CSR initiatives, Impact Evaluation, Positive impact, Business Strategy

This paper aims to evaluate the impact of corporate social responsibility (CSR) on brand reputation and financial performance. The study reviews previous literature on CSR and its impact on companies' reputation and financial performance, highlighting the importance of CSR for companies in today's business environment. The paper discusses different CSR initiatives and their potential impact on brand reputation and financial performance. The findings of the study suggest that CSR initiatives have a positive impact on brand reputation and financial performance, with companies that engage in CSR activities having better brand reputation and financial performance than those that do not. The study concludes by recommending that companies should adopt CSR initiatives as part of their business strategy to enhance their brand reputation and financial performance.

Published Paper   E-Certificate

Manya Mohan (May-2023). AN EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND REPUTATION AND FINANCIAL PERFORMANCE. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), a683-a691. https://ijnrd.org/papers/IJNRD2305086.pdf

Volume 8 Issue 5, May-2023

Pages : a683-a691

Paper Reg. ID: IJNRD_192714

Published Paper Id: IJNRD2305086

Downloads: 000121987

Research Area: Management

Country: Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305086.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305086

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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