AN EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND REPUTATION AND FINANCIAL PERFORMANCE

AN EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND REPUTATION AND FINANCIAL PERFORMANCE

Registration ID: IJNRD_192714

Published ID: IJNRD2305086

DOI: Click Here to Get

Manya Mohan

Corporate Social Responsibility (CSR), Brand Reputation, Financial Performance, Literature Review, Business Environment, CSR initiatives, Impact Evaluation, Positive impact, Business Strategy

This paper aims to evaluate the impact of corporate social responsibility (CSR) on brand reputation and financial performance. The study reviews previous literature on CSR and its impact on companies' reputation and financial performance, highlighting the importance of CSR for companies in today's business environment. The paper discusses different CSR initiatives and their potential impact on brand reputation and financial performance. The findings of the study suggest that CSR initiatives have a positive impact on brand reputation and financial performance, with companies that engage in CSR activities having better brand reputation and financial performance than those that do not. The study concludes by recommending that companies should adopt CSR initiatives as part of their business strategy to enhance their brand reputation and financial performance.

Published Paper   E-Certificate

"AN EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND REPUTATION AND FINANCIAL PERFORMANCE", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.a683-a691, May-2023, Available :https://ijnrd.org/papers/IJNRD2305086.pdf

Volume 8 Issue 5, May-2023

Pages : a683-a691

Paper Reg. ID: IJNRD_192714

Published Paper Id: IJNRD2305086

Downloads: 000121113

Research Area: Management

Country: Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305086.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305086

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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