Paper Title
A Study On Television Behaviour Vs Youtube Vs Ott Platforms
Article Identifiers
Authors
Mrs.P.Selvi , Sashank.S
Keywords
TV,OTT,Youtube,Advertisements
Abstract
This study investigates the differences in behavior between traditional television viewership and online streaming platforms like YouTube and over-the-top (OTT) services. Using a mixed-methods approach, data was collected on the frequency and duration of TV viewing versus YouTube/OTT usage, the types of content preferred on each platform, and the demographics of viewers who choose YouTube/OTT over traditional TV. The impact of advertising on each platform was also examined. Results indicate that YouTube/OTT viewership is more flexible and personalized, with viewers opting for shorter content on average, and selecting content that aligns with their interests. Advertisements on traditional TV were found to be less effective compared to YouTube/OTT platforms, where ads can be tailored to specific audiences. The findings of this study provide insights into the changing trends in television behavior and the reasons behind these shifts. The study's implications are significant for content creators, advertisers, and policy-makers, offering guidance on the future direction of the entertainment industry.
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How To Cite (APA)
Mrs.P.Selvi & Sashank.S (May-2023). A Study On Television Behaviour Vs Youtube Vs Ott Platforms. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), a676-a682. https://ijnrd.org/papers/IJNRD2305085.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : a676-a682
Other Publication Details
Paper Reg. ID: IJNRD_192222
Published Paper Id: IJNRD2305085
Downloads: 000121981
Research Area: Commerce
Country: Coimbatore, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305085.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305085
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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