CONSUMER BEHAVIOUR TOWARDS RAJMA (Phaseolus vulgaris) : A STUDY OF SOLAN TOWN

CONSUMER BEHAVIOUR TOWARDS RAJMA (Phaseolus vulgaris) : A STUDY OF SOLAN TOWN

Registration ID: IJNRD_193196

Published ID: IJNRD2305061

DOI: Click Here to Get

Dr.Kapil Kathuria , Twisha Patial , Divyansh Dixit , Dr.Nisha Raghuvanshi

Consumer Behaviour, Rajmah, Solan town,CONSUMER BEHAVIOUR TOWARDS RAJMA

The present study entitled “Consumer Behaviour Towards Rajma (Phaseolus vulgaris); A study of Solan Town”. The study is conducted with the objective to study the variations in consumer behavior with demographic variables. The location for this present study was the Solan Town, Himachal Pradesh. The sample was collected from various consumers. The current study's sample size was capped at 100 participants. Study reveals that large number of respondents i.e., 91 per cent consumes Rajma while 9 per cent of the respondents do not consume Rajma. consume Rajma due to taste and other medical issues. Rajma Chitra is the variety of Rajma mostly preferred by the respondent i.e., 31.86 percent. And more than half of the respondents (58.24) don’t grow Rajma at home. The finding indicates that there is the need of Various campaigns should be organized for the consumers to tell them the benefits of homegrown Rajma and motivate them to grow Rajma in their kitchen gardens for self-consumption. The Low-Cost Production Method should be used for the production of Rajma so that the market price should be less. Consumers should have proper knowledge about the different varieties of the Rajma so that they can switch to different varieties accordingly.

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"CONSUMER BEHAVIOUR TOWARDS RAJMA (Phaseolus vulgaris) : A STUDY OF SOLAN TOWN", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.a483-a498, May-2023, Available :https://ijnrd.org/papers/IJNRD2305061.pdf

Volume 8 Issue 5, May-2023

Pages : a483-a498

Paper Reg. ID: IJNRD_193196

Published Paper Id: IJNRD2305061

Downloads: 000121120

Research Area: Management

Country: Solan, Himachal Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305061.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305061

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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