Paper Title
CONSUMER BEHAVIOUR TOWARDS RAJMA (Phaseolus vulgaris) : A STUDY OF SOLAN TOWN
Article Identifiers
Authors
Dr.Kapil Kathuria , Twisha Patial , Divyansh Dixit , Dr.Nisha Raghuvanshi
Keywords
Consumer Behaviour, Rajmah, Solan town,CONSUMER BEHAVIOUR TOWARDS RAJMA
Abstract
The present study entitled “Consumer Behaviour Towards Rajma (Phaseolus vulgaris); A study of Solan Town”. The study is conducted with the objective to study the variations in consumer behavior with demographic variables. The location for this present study was the Solan Town, Himachal Pradesh. The sample was collected from various consumers. The current study's sample size was capped at 100 participants. Study reveals that large number of respondents i.e., 91 per cent consumes Rajma while 9 per cent of the respondents do not consume Rajma. consume Rajma due to taste and other medical issues. Rajma Chitra is the variety of Rajma mostly preferred by the respondent i.e., 31.86 percent. And more than half of the respondents (58.24) don’t grow Rajma at home. The finding indicates that there is the need of Various campaigns should be organized for the consumers to tell them the benefits of homegrown Rajma and motivate them to grow Rajma in their kitchen gardens for self-consumption. The Low-Cost Production Method should be used for the production of Rajma so that the market price should be less. Consumers should have proper knowledge about the different varieties of the Rajma so that they can switch to different varieties accordingly.
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How To Cite (APA)
Dr.Kapil Kathuria, Twisha Patial, Divyansh Dixit, & Dr.Nisha Raghuvanshi (May-2023). CONSUMER BEHAVIOUR TOWARDS RAJMA (Phaseolus vulgaris) : A STUDY OF SOLAN TOWN. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), a483-a498. https://ijnrd.org/papers/IJNRD2305061.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : a483-a498
Other Publication Details
Paper Reg. ID: IJNRD_193196
Published Paper Id: IJNRD2305061
Downloads: 000121984
Research Area: Management
Country: Solan, Himachal Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305061.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305061
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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