Marketing of Banana In Khagaria District Of Bihar

Registration ID: IJNRD_192865

Published ID: IJNRD2305020

DOI: http://doi.one/10.1729/Journal.34844

Anish Kumar Rai , Dr . Victoria .A .Masih

Banana , Apple of paradise , Marketing cost , Marketing margin , Price spread , Market efficiency , Bihar , Khagaria .

Banana (Apple of paradise ) is one of the oldest fruit known to mankind and also a rich source of energy (104 cal / 100 gram ) .It s highly nutritive and very delicious . The probable origin of this crop is southeast Asia . For the present study three stages was adopted to select the sample district , block , village are selected . Commercial cultivation of banana in Khagaria district began in the early 2000s, when a group of farmers began experimenting with different varieties of banana. They found that local climate and soil condition were well suited to the cultivation of banana , and soon , more and more farmer began to switch from traditional crops like wheat and rice to banana. Overall the commercial cultivation of banana had a positive impact on the economy of Khagraia district of Bihar , providing a source of income for thousands of farmer and helping to boost the regions agricultural output .With the demand for bananas continuing to grow both domestically and internationally , it seems that this industry will continue to thrive in the years to come . The present study was under taken to study overview of Marketing cost ,Marketing margin, Price spread and Marketing efficiency .The price spread for different channels in study area are channel I ,have price spread of Rs1000, channel II ,have price spread of Rs 1850 , Channel III, have price spread of Rs 2850 and Channel IV , have price spread of Rs 2200. Marketing efficiency of Channel I is 26.25% , Channel II is 14.29 %, Channel III is 14.81 %and Channel Iv is 8.07%.

Published Paper   E-Certificate

Anish Kumar Rai & Dr . Victoria .A .Masih (May-2023). Marketing of Banana In Khagaria District Of Bihar. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), a145-a152. http://doi.one/10.1729/Journal.34844

Volume 8 Issue 5, May-2023

Pages : a145-a152

Paper Reg. ID: IJNRD_192865

Published Paper Id: IJNRD2305020

Downloads: 000122004

Research Area: Management

Country: PRAYAGRAJ, Uttar Pradesh, INDIA

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Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305020

Crossref DOI: http://doi.one/10.1729/Journal.34844

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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