Paper Title
To what extent are behavioural insights a relevant factor while designing a policy or a marketing plan to ultimately address market failure?
Article Identifiers
Authors
Dheer Bellara
Keywords
behavioural insights, marketing plan, market failure, marketing strategy, advertising campaigns, nudge theory, loss aversion, anchoring
Abstract
This paper highlights the importance of implementing a wide range of behavioural insights while designing corrections, in the form of policies and marketing campaigns, for market failures. In doing so, the paper reiterates and thoroughly analyses various theories derived from the existing literature on market failure and behavioural insights. Finally, the paper discusses existing campaigns and policies implemented by governments to tackle externalities and evaluates these campaigns as to why or why they didn't lead to the intended results. It comes to an informed verdict stating behavioural insights are, to a great extent, a relevant factor to consider while designing policies and campaigns to correct market failures.
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How To Cite (APA)
Dheer Bellara (April-2023). To what extent are behavioural insights a relevant factor while designing a policy or a marketing plan to ultimately address market failure?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(4), a657-a666. https://ijnrd.org/papers/IJNRD2304084.pdf
Issue
Volume 8 Issue 4, April-2023
Pages : a657-a666
Other Publication Details
Paper Reg. ID: IJNRD_190250
Published Paper Id: IJNRD2304084
Downloads: 000121976
Research Area: Management
Country: Pune, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2304084.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2304084
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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