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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | To what extent are behavioural insights a relevant factor while designing a policy or a marketing plan to ultimately address market failure? |
| Authors Name: | Dheer Bellara |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_190250
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| Published Paper Id: | IJNRD2304084 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | This paper highlights the importance of implementing a wide range of behavioural insights while designing corrections, in the form of policies and marketing campaigns, for market failures. In doing so, the paper reiterates and thoroughly analyses various theories derived from the existing literature on market failure and behavioural insights. Finally, the paper discusses existing campaigns and policies implemented by governments to tackle externalities and evaluates these campaigns as to why or why they didn't lead to the intended results. It comes to an informed verdict stating behavioural insights are, to a great extent, a relevant factor to consider while designing policies and campaigns to correct market failures. |
| Keywords: | behavioural insights, marketing plan, market failure, marketing strategy, advertising campaigns, nudge theory, loss aversion, anchoring |
| Cite Article: | "To what extent are behavioural insights a relevant factor while designing a policy or a marketing plan to ultimately address market failure?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.a657-a666, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304084.pdf |
| Downloads: | 000118760 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2304084 Registration ID: 190250 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: a657-a666 Country: Pune, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304084 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304084 |
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