COLORANTS USED IN PHARMACEUTICAL INDUSTRY CONSIDERATION WITH COLOR PSYCHOLOGY

Registration ID: IJNRD_189480

Published ID: IJNRD2303490

DOI: Click Here to Get

Pritam A. Salokhe , Tanvi Bhosale , Vaibhav S. Tarihalkar , Sujal Shete , Vaishnavi nivekar

Psychology, Disease, Industry, Pharmaceutical

Why does seeing the colour red make us angry? Alternatively, why does blue have a calming effect? That all has to do with colour psychology. Colors are always unique and express vitality, as well as sensations, perceptions, personality, emotions, psychological characteristics, disposition of feelings, etc. Psychology has long documented the impact or effect of colour on human function. According to colour psychology, the product's hue and its effects may also have an impact on how well therapy works. Pharmaceutical items include tablets, hard or soft gelatin capsules, lozenges, syrups, tooth pastes, ointments, and salves, among others, contain colourants. Red, yellow, and orange are connected with a stimulating effect on humans, whereas blue and green are associated with a tranquillizing effect, according to reviews and research studies on the perceived activity of pharmaceutical coloured medications. Depending on the colour of the medication, the clinical trials that evaluated how the colour of the medication affects its effectiveness differ. If you want to create a calm and focused environment, it's crucial to understand how colour influences our mood. (Several research have been done on the significance of colour in healthcare environments by lowering stress, medical errors, depression, length of stay, improving patient social support, communications in healthcare environment, circadian rhythms, and patients sleep.)

Published Paper   E-Certificate

Pritam A. Salokhe, Tanvi Bhosale, Vaibhav S. Tarihalkar, Sujal Shete, & Vaishnavi nivekar (March-2023). COLORANTS USED IN PHARMACEUTICAL INDUSTRY CONSIDERATION WITH COLOR PSYCHOLOGY. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(3), e686-e690. https://ijnrd.org/papers/IJNRD2303490.pdf

Volume 8 Issue 3, March-2023

Pages : e686-e690

Paper Reg. ID: IJNRD_189480

Published Paper Id: IJNRD2303490

Downloads: 000121997

Research Area: Pharmacy

Country: kolhapur, Maharashtra, india

Published Paper PDF: https://ijnrd.org/papers/IJNRD2303490.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303490

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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