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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | COLORANTS USED IN PHARMACEUTICAL INDUSTRY CONSIDERATION WITH COLOR PSYCHOLOGY |
| Authors Name: | Pritam A. Salokhe , Tanvi Bhosale , Vaibhav S. Tarihalkar , Sujal Shete , Vaishnavi nivekar |
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IJNRD_189480
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| Published Paper Id: | IJNRD2303490 |
| Published In: | Volume 8 Issue 3, March-2023 |
| DOI: | |
| Abstract: | Why does seeing the colour red make us angry? Alternatively, why does blue have a calming effect? That all has to do with colour psychology. Colors are always unique and express vitality, as well as sensations, perceptions, personality, emotions, psychological characteristics, disposition of feelings, etc. Psychology has long documented the impact or effect of colour on human function. According to colour psychology, the product's hue and its effects may also have an impact on how well therapy works. Pharmaceutical items include tablets, hard or soft gelatin capsules, lozenges, syrups, tooth pastes, ointments, and salves, among others, contain colourants. Red, yellow, and orange are connected with a stimulating effect on humans, whereas blue and green are associated with a tranquillizing effect, according to reviews and research studies on the perceived activity of pharmaceutical coloured medications. Depending on the colour of the medication, the clinical trials that evaluated how the colour of the medication affects its effectiveness differ. If you want to create a calm and focused environment, it's crucial to understand how colour influences our mood. (Several research have been done on the significance of colour in healthcare environments by lowering stress, medical errors, depression, length of stay, improving patient social support, communications in healthcare environment, circadian rhythms, and patients sleep.) |
| Keywords: | Psychology, Disease, Industry, Pharmaceutical |
| Cite Article: | "COLORANTS USED IN PHARMACEUTICAL INDUSTRY CONSIDERATION WITH COLOR PSYCHOLOGY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 3, page no.e686-e690, March-2023, Available :http://www.ijnrd.org/papers/IJNRD2303490.pdf |
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2303490 Registration ID: 189480 Published In: Volume 8 Issue 3, March-2023 DOI (Digital Object Identifier): Page No: e686-e690 Country: kolhapur, Maharashtra, india Research Area: Pharmacy Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2303490 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2303490 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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