Paper Title
Role Of Digital Marketing in Aiding RURAL Product Merchandising
Article Identifiers
Authors
Jaya Prasanth A
Keywords
Digitalization, Digimarketing, Rural, Economy, Small Industries
Abstract
The Covid-19 pandemic has caused a big groundbreaking change in media consumption habits, including the rural areas. The number of monthly active internet users in India has grown 24% over that of 2019. In fact More than 60% of India’s population is concentrated in rural areas where there is a lack of opportunity, awareness, and resources as compared to urban areas. Rural market provides huge potential to almost all manufacturers. HUL, P&G, ITC etc. The impact of digital marketing on the growth of rural market has shown positive hopes for marketers in almost all sectors. No more villages remain remote in the era of digitalization, that was the goal that one should continue to strive.
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How To Cite (APA)
Jaya Prasanth A (March-2023). Role Of Digital Marketing in Aiding RURAL Product Merchandising. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(3), e189-e193. https://ijnrd.org/papers/IJNRD2303423.pdf
Issue
Volume 8 Issue 3, March-2023
Pages : e189-e193
Other Publication Details
Paper Reg. ID: IJNRD_189632
Published Paper Id: IJNRD2303423
Downloads: 000121986
Research Area: Commerce
Country: Coimbatore , Tamilnadu , India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2303423.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2303423
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