Paper Title
Name Your Own Price: A Differentiation Strategy
Article Identifiers
: Authors
Keywords
Entrepreneurial activities, Name Your Own Price, Retail, Retail Business, differentiation.
Abstract
Learning Outcome: This case illustrates the Name Your Own Price (NYOP) as the alternate pricing strategy that can be applied in retailing. With concise information about the pricing strategy, this case forces the students to delve into the possible course of action to solve the problem. This will help students to develop critical and logical thinking skills and apply them in entrepreneurial activities. Case Overview: An MBA-pursuing student Mr. Suraj Singh went on an educational visit to a retail store and after interacting with the store manager, he became obsessed with starting his own retail business. After searching on it he found that the retail business has ample opportunities. However, it has severe competition. In search of a solution to compete in this business, he found NYOP to be an attractive option for differentiation. He evaluated the pros and cons of this strategy and decided to start his own retail business. Complexity Academic Level: This case is useful for postgraduate students of management and commerce.
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How To Cite (APA)
Om Prakash & Aditya Srivastava (February-2023). Name Your Own Price: A Differentiation Strategy. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(2), c848-c852. https://ijnrd.org/papers/IJNRD2302297.pdf
Issue
Volume 8 Issue 2, February-2023
Pages : c848-c852
Other Publication Details
Paper Reg. ID: IJNRD_192393
Published Paper Id: IJNRD2302297
Downloads: 000122005
Research Area: Engineering
Author Type: Foreign Author
Country: -, -, -
Published Paper PDF: https://ijnrd.org/papers/IJNRD2302297.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2302297
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