Paper Title
Online marketing in the Automobile Company
Article Identifiers
Authors
Gaurav Shukla , Shweta Srivastava , Shivam Mishra
Keywords
Marketing, Advertisement, Online advertisement, traditional advertising methods
Abstract
Learning outcome: This teaching case will familiarize the students marketing with the types of advertisements and enable them to design advertisements as an effective promotional tool. Case Overview: Mr. Manish, a marketing manager working at XYZ Company, is assigned a job related to promotions. The company is using traditional advertising methods. Mr. Manish after evaluating and merits and demerits of online advertisement wants to go for online advertisement. Complexity Academic Level: It is useful for graduate and postgraduate students of management
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How To Cite (APA)
Gaurav Shukla, Shweta Srivastava, & Shivam Mishra (February-2023). Online marketing in the Automobile Company. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(2), c846-c847. https://ijnrd.org/papers/IJNRD2302296.pdf
Issue
Volume 8 Issue 2, February-2023
Pages : c846-c847
Other Publication Details
Paper Reg. ID: IJNRD_192391
Published Paper Id: IJNRD2302296
Downloads: 000121977
Research Area: Engineering
Country: -, -, -
Published Paper PDF: https://ijnrd.org/papers/IJNRD2302296.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2302296
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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