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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Research on Marketing Strategy Optimization of Medium-sized Real Estate Enterprises in Hunan Province of China-Taking X Company as an Example |
| Authors Name: | Mengmeng Luo , Thitinant Wareewanich |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_187579
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| Published Paper Id: | IJNRD2302175 |
| Published In: | Volume 8 Issue 2, February-2023 |
| DOI: | |
| Abstract: | In recent years, the real estate market competition in Hunan Province has become increasingly fierce, and the overall growth of the real estate industry is relatively slow. Whether to maintain a competitive advantage determines the future of the company. This paper takes X company as the research object, analyzes and studies the marketing strategy of X company, finds out the marketing strategy that needs to be improved, and puts forward suggestions for the optimization of marketing strategy of X company in combination with the internal and external environment of the company. The research results of this paper have strong practicability, which not only enriches the theoretical results of China 's real estate marketing strategy research, but also provides a reference for the rational marketing of medium-sized real estate enterprises in Hunan Province. |
| Keywords: | Real Estate, Marketing, PEST, SWOT |
| Cite Article: | "Research on Marketing Strategy Optimization of Medium-sized Real Estate Enterprises in Hunan Province of China-Taking X Company as an Example", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 2, page no.b755-b760, February-2023, Available :http://www.ijnrd.org/papers/IJNRD2302175.pdf |
| Downloads: | 000118755 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2302175 Registration ID: 187579 Published In: Volume 8 Issue 2, February-2023 DOI (Digital Object Identifier): Page No: b755-b760 Country: Bangkok/Khet Din Daeng, Bangkok, Thailand Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2302175 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2302175 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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