INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Consumer psychology theories and knowledge have been used by companies for several years to understand the wants of the customer. Over the years, this has become an essential component when finding the right marketing strategies for a product. The streaming industry with its rapid growth and competitiveness has used consumer psychology differently than others. This paper highlights the importance of using consumer psychology in businesses especially the streaming industry along with an overview of how consumer psychology originated. It emphasizes the unique marketing strategies used by companies to increase their customer base. This analysis is facilitated by theoretical knowledge including the integration of the theories of Maslow and Sproles and Kendall. Towards the end, the paper also provides an evaluation of applied consumer psychology for companies.
Keywords:
Consumer behaviour, Marketing strategies, Music Streaming
Cite Article:
"To what extent is the application of consumer psychology in the streaming industry effective?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 2, page no.b460-b468, February-2023, Available :http://www.ijnrd.org/papers/IJNRD2302145.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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