INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Media has a great influence on the majority of the population. For brands present globally, advertising media is of the essence as it is one of the main ways in which they are able to inform their existing and prospective consumers of their products and services. Of the many industries that exist in the world, one which is popular, has a long history and is competitive is the fragrance industry. Unfortunately, in a bid to sell products in the competitive landscape, most adverts produced in this industry have started to abide by specific criteria that rely greatly on reiterating what may be classified as outdated stereotypes enforced on the binary gender groups. This paper carries out an in-depth analysis of the advertising media produced in the fragrance industry with a specific focus on LVMH brands - Christian Dior and Guerlain - to prove the evident hyper sexualisation and objectification of women. Towards the latter half of the paper, there is an analysis of the psychological impact of such depictions on both men and women.
Keywords:
Brand Management, LVMH, Objectifying women
Cite Article:
"To what extent does the advertising of LVMH fragrance brands mimic the norms of the industry", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 2, page no.b451-b459, February-2023, Available :http://www.ijnrd.org/papers/IJNRD2302144.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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