To what extent does the advertising of LVMH fragrance brands mimic the norms of the industry

To what extent does the advertising of LVMH fragrance brands mimic the norms of the industry

Registration ID: IJNRD_187525

Published ID: IJNRD2302144

DOI: Click Here to Get

Shyraa Luthra

Brand Management, LVMH, Objectifying women

Media has a great influence on the majority of the population. For brands present globally, advertising media is of the essence as it is one of the main ways in which they are able to inform their existing and prospective consumers of their products and services. Of the many industries that exist in the world, one which is popular, has a long history and is competitive is the fragrance industry. Unfortunately, in a bid to sell products in the competitive landscape, most adverts produced in this industry have started to abide by specific criteria that rely greatly on reiterating what may be classified as outdated stereotypes enforced on the binary gender groups. This paper carries out an in-depth analysis of the advertising media produced in the fragrance industry with a specific focus on LVMH brands - Christian Dior and Guerlain - to prove the evident hyper sexualisation and objectification of women. Towards the latter half of the paper, there is an analysis of the psychological impact of such depictions on both men and women.

Published Paper   E-Certificate

"To what extent does the advertising of LVMH fragrance brands mimic the norms of the industry", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 2, page no.b451-b459, February-2023, Available :https://ijnrd.org/papers/IJNRD2302144.pdf

Volume 8 Issue 2, February-2023

Pages : b451-b459

Paper Reg. ID: IJNRD_187525

Published Paper Id: IJNRD2302144

Downloads: 000121136

Research Area: Life Sciences 

Country: Delhi, New Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2302144.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2302144

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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