To what extent does the advertising of LVMH fragrance brands mimic the norms of the industry

Registration ID: IJNRD_187525

Published ID: IJNRD2302144

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Shyraa Luthra

Brand Management, LVMH, Objectifying women

Media has a great influence on the majority of the population. For brands present globally, advertising media is of the essence as it is one of the main ways in which they are able to inform their existing and prospective consumers of their products and services. Of the many industries that exist in the world, one which is popular, has a long history and is competitive is the fragrance industry. Unfortunately, in a bid to sell products in the competitive landscape, most adverts produced in this industry have started to abide by specific criteria that rely greatly on reiterating what may be classified as outdated stereotypes enforced on the binary gender groups. This paper carries out an in-depth analysis of the advertising media produced in the fragrance industry with a specific focus on LVMH brands - Christian Dior and Guerlain - to prove the evident hyper sexualisation and objectification of women. Towards the latter half of the paper, there is an analysis of the psychological impact of such depictions on both men and women.

Published Paper   E-Certificate

Shyraa Luthra (February-2023). To what extent does the advertising of LVMH fragrance brands mimic the norms of the industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(2), b451-b459. https://ijnrd.org/papers/IJNRD2302144.pdf

Volume 8 Issue 2, February-2023

Pages : b451-b459

Paper Reg. ID: IJNRD_187525

Published Paper Id: IJNRD2302144

Downloads: 000122253

Research Area: Life Sciences 

Author Type: Indian Author

Country: Delhi, New Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2302144.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2302144

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