Paper Title
A study on impact of information technology among bank employees and bank customers from socio demographic context at udham singh nagar district in uttarakhand
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Keywords
Key Words Used: Banking Service, Information Technology, Demographic Profile, Service Accessibility, Customer Satisfaction, Technology-Based Service.
Abstract
ABSTRACT- Information Technology has globally turned out to be a key component in economic growth of many developed and developing countries in the world. Many improvements and innovations have taken place in the world in recent years. The most striking and one of the most noticeable is the growth of Information and Communication Technology (ICTs). It is no longer news that we are now in Information age that is characterized by an ever-changing Information Technology revolution. This study discourses the impact of Information Technology on the banking services offered to the bank customers and bank employees. Information Technology offers economies of scale in service delivery, covering innovative customers and developing advanced services. Banking sector in India has made rapid speed in modernizing and aligning technology to the new competitive business. It adopts mobile, internet and communication systems to deliver speedy services. This present study was started with the objective of significant bank customers and bank employees demographic profile, factors influencing on service accessibility, customer satisfaction on technology based service and strategies required to improve this service selection. This study was conducted in Udham Singh Nagar District (Uttarakhand state), which covered 260 samples in number. The data for the study was collected through well-constructed questionnaire. This study seeks to test the above objectives with simple percentage analysis. This study was concluded that banking services through information technology platform offers satisfied service to the bank customers and bank employees and consecutively needs to improve as per changing technology preference.
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How To Cite (APA)
Beena Arya, P.C.Suyal, & Kiran Rana (February-2023). A study on impact of information technology among bank employees and bank customers from socio demographic context at udham singh nagar district in uttarakhand. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(2), a502-a509. https://ijnrd.org/papers/IJNRD2302064.pdf
Issue
Volume 8 Issue 2, February-2023
Pages : a502-a509
Other Publication Details
Paper Reg. ID: IJNRD_187118
Published Paper Id: IJNRD2302064
Downloads: 000121987
Research Area: Commerce
Author Type: Indian Author
Country: Rudrapur, Uttarakhand, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2302064.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2302064
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