The Impact Of Web Service Quality On Customer Buying Behaviour

Registration ID: IJNRD_186689

Published ID: IJNRD2301343

DOI: Click Here to Get

Agulefo Prosper Chinedum , Liangjuan Qin

Repurchase intent, customer loyalty, customer satisfaction, and online shopping habits

The introduction of the internet has caused a transition from more traditional to more digital approaches to conducting business. The sales volume generated by this industry has increased steadily over the past decade as this unique method of conducting business has proven popular. The research used five online stores based in Lagos, Nigeria, to investigate the correlation between web service quality and customers' purchasing behavior. To accomplish the goal of the research, 394 participants were chosen to complete the questionnaire, and 390 responses were obtained. The ANOVA and coefficient values were calculated using linear regression (at a significance level of 0.05). A positive correlation was found between Web service quality and customer loyalty, while results showed no correlation between Web Service Quality and repurchasing. As a result, the study suggests that businesses adopt a more IT-integrated strategy. Doing so will lead to innovation performance and benefit the company in terms of increased customer satisfaction, productivity, and commitment to the brand. The report also suggests that managers who want engaging websites can do so by consulting with a professional web designer, among other options. Given the significance of taking pride in the quality of the service provided, managers must take all necessary precautions to ensure that products arrive on time and in good condition. Managers can negotiate terms with delivery services regarding who is responsible for fixing damaged products.

Published Paper   E-Certificate

Agulefo Prosper Chinedum & Liangjuan Qin (January-2023). The Impact Of Web Service Quality On Customer Buying Behaviour . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(1), d362-d389. https://ijnrd.org/papers/IJNRD2301343.pdf

Volume 8 Issue 1, January-2023

Pages : d362-d389

Paper Reg. ID: IJNRD_186689

Published Paper Id: IJNRD2301343

Downloads: 000121981

Research Area: Management

Country: Guangzhou/Haizhu, Guangdong, China

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301343.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301343

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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