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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The Impact Of Web Service Quality On Customer Buying Behaviour |
| Authors Name: | Agulefo Prosper Chinedum , Liangjuan Qin |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_186689
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| Published Paper Id: | IJNRD2301343 |
| Published In: | Volume 8 Issue 1, January-2023 |
| DOI: | |
| Abstract: | The introduction of the internet has caused a transition from more traditional to more digital approaches to conducting business. The sales volume generated by this industry has increased steadily over the past decade as this unique method of conducting business has proven popular. The research used five online stores based in Lagos, Nigeria, to investigate the correlation between web service quality and customers' purchasing behavior. To accomplish the goal of the research, 394 participants were chosen to complete the questionnaire, and 390 responses were obtained. The ANOVA and coefficient values were calculated using linear regression (at a significance level of 0.05). A positive correlation was found between Web service quality and customer loyalty, while results showed no correlation between Web Service Quality and repurchasing. As a result, the study suggests that businesses adopt a more IT-integrated strategy. Doing so will lead to innovation performance and benefit the company in terms of increased customer satisfaction, productivity, and commitment to the brand. The report also suggests that managers who want engaging websites can do so by consulting with a professional web designer, among other options. Given the significance of taking pride in the quality of the service provided, managers must take all necessary precautions to ensure that products arrive on time and in good condition. Managers can negotiate terms with delivery services regarding who is responsible for fixing damaged products. |
| Keywords: | Repurchase intent, customer loyalty, customer satisfaction, and online shopping habits |
| Cite Article: | "The Impact Of Web Service Quality On Customer Buying Behaviour ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.d362-d389, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301343.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2301343 Registration ID: 186689 Published In: Volume 8 Issue 1, January-2023 DOI (Digital Object Identifier): Page No: d362-d389 Country: Guangzhou/Haizhu, Guangdong, China Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2301343 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2301343 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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