ONLINE BUYING AND CUSTOMER SATISFACTION

ONLINE BUYING AND CUSTOMER SATISFACTION

Registration ID: IJNRD_186174

Published ID: IJNRD2301297

DOI: Click Here to Get

F C Ebuzoeme

Online buying, online advertisement messages, quality of delivered product, customer satisfaction.

A number of studies have been conducted concerning how online buying affects customer satisfaction based on predictor variables such as ease of use, service reliability, assurance and security. A review of extant literature indicated the need for more studies relating to how online advertising messages and quality of delivered products affect customer satisfaction. It is on this basis that this study investigated the impact of product-advertisement messages and quality of delivered products on customer satisfaction. This became necessary in order to establish whether online advertisement messages reflected quality and other features of received products and whether the quality of delivered products met buyers’ expectations. A survey research design was the basis for conducting the study. Data were collect on a scale ranging from Strongly Agree, 4, to Strongly Disagree, 1. Descriptive statistics produced mean values and standard deviations from responses to statements relating to online buying and customer satisfaction. Inferential statistics based on multiple regression analysis was also used for data analysis. The findings of the study revealed that online buying had positive impact on customer satisfaction; product advertisement messages had positive impact on customer satisfaction as well as quality of delivered products. However, the impact of quality of delivered products on customer satisfaction was less compared to the impact of product advertisement messages. These findings revealed the need for online vendors to put in more effort that would increase the potential of receiving products of the right quality by online buyers in order to increase the probability of bought items meeting their expectations.

Published Paper   E-Certificate

"ONLINE BUYING AND CUSTOMER SATISFACTION ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 1, page no.c769-c774, January-2023, Available :https://ijnrd.org/papers/IJNRD2301297.pdf

Volume 8 Issue 1, January-2023

Pages : c769-c774

Paper Reg. ID: IJNRD_186174

Published Paper Id: IJNRD2301297

Downloads: 000121152

Research Area: Engineering

Country: -, -, -

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301297.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301297

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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