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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: THE IMPACT OF SOCIAL MEDIA MARKETING ON SMALL BUSINESS OWNERS OWNED BY WOMEN - A STUDY IN JAGTIAL DISTRICT OF TELANGANA
Authors Name: Dr HARJOTH KAUR
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IJNRD_186242
Published Paper Id: IJNRD2301202
Published In: Volume 8 Issue 1, January-2023
DOI:
Abstract: The outburst of the worldwide COVID-19 pandemic has caused economic repercussions across the World. Efforts were started to control the spread of corona virus which resulted in layoffs, resulting in the loss of jobs in a variety of industries, including restaurants, bars and entertainment venues, airlines, hotels, automakers and manufacturing. Suddenly, there are more jobless people across the world. There have been some attempts to alleviate the immediate problem, apex banks along with other government agencies, has called on the financial services industry to meet the financial needs of people affected by COVID-19. Another attempt is to provide finances and encourage Business owners in general and small business owners owned by women in particular to start their own businesses. Entrepreneurship will boost the economic growth of the country. Entrepreneurs are focusing on marketing especially Social media marketing or digital marketing or e-marketing by building social networks and sharing information about their products/services. In the face of these developments, it is important to assess the impact of social media marketing on small business owners owned by women. This study examines the same among small business owners owned by women in Jagtial District, Telangana State. This study used convenient sampling method. A total of 46 from various parts of Jagtial district were taken in this study. The present study employed a few determinants to assesses social media marketing, its awareness, positioning and promoting. The findings revealed that the respondents are actively using social media like whatsapp, YouTube and facebook for promoting their products.
Keywords: Social Media, Marketing, Community media marketing
Cite Article: "THE IMPACT OF SOCIAL MEDIA MARKETING ON SMALL BUSINESS OWNERS OWNED BY WOMEN - A STUDY IN JAGTIAL DISTRICT OF TELANGANA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.c8-c16, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301202.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2301202
Registration ID: 186242
Published In: Volume 8 Issue 1, January-2023
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Page No: c8-c16
Country: KARIMNAGAR, TELANGANA, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2301202
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2301202
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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