Paper Title
Brand Promotions During IPL: Research Analysis
Article Identifiers
Authors
Aryaman Gulati
Keywords
Abstract
In recent years, the Indian Premier League (IPL) has gained in popularity. Given its short three-month or sixty-day timetable, customer participation, and high television ratings, the IPL has proven to be a highly effective platform for branding and advertising numerous products. The research paper concludes that the IPL's business strategy is multifaceted and generates revenue from brand sponsorships. For that, the paper analyses the business model of IPL and studies various campaigns led by the premium brands in the form of title sponsorship, in-kind sponsorship, OTT, and TV advertisements. Examples of TATA’s strategic move of title sponsorship, promotion of their newly launched app, and other geo-targeted commercials were discussed. Concurrently it was analysed how companies leverage the IPL's success to promote their products and brands well-known internationally. The literature review investigated the fundamental concepts of marketing, which are the foundation of branding and its significance for organisations. The massive viewership and participation during the IPL are an excellent opportunity to reduce customer acquisition costs, increase brand exposure, and create substantial revenue.
Downloads
How To Cite (APA)
Aryaman Gulati (January-2023). Brand Promotions During IPL: Research Analysis. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(1), b711-b719. https://ijnrd.org/papers/IJNRD2301186.pdf
Issue
Volume 8 Issue 1, January-2023
Pages : b711-b719
Other Publication Details
Paper Reg. ID: IJNRD_186194
Published Paper Id: IJNRD2301186
Downloads: 000121982
Research Area: Commerce
Country: New Delhi , Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2301186.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301186
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG
Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
Publication Timeline
Article Preview: View Full Paper
Call For Paper
IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.
The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.
Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.
How to submit the paper?
By Our website
Click Here to Submit Paper Online
Important Dates for Current issue
Paper Submission Open For: October 2025
Current Issue: Volume 10 | Issue 10 | October 2025
Impact Factor: 8.76
Last Date for Paper Submission: Till 31-Oct-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.
Subject Category: Research Area
Call for Paper: More Details
