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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Brand Promotions During IPL: Research Analysis |
| Authors Name: | Aryaman Gulati |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_186194
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| Published Paper Id: | IJNRD2301186 |
| Published In: | Volume 8 Issue 1, January-2023 |
| DOI: | |
| Abstract: | In recent years, the Indian Premier League (IPL) has gained in popularity. Given its short three-month or sixty-day timetable, customer participation, and high television ratings, the IPL has proven to be a highly effective platform for branding and advertising numerous products. The research paper concludes that the IPL's business strategy is multifaceted and generates revenue from brand sponsorships. For that, the paper analyses the business model of IPL and studies various campaigns led by the premium brands in the form of title sponsorship, in-kind sponsorship, OTT, and TV advertisements. Examples of TATA’s strategic move of title sponsorship, promotion of their newly launched app, and other geo-targeted commercials were discussed. Concurrently it was analysed how companies leverage the IPL's success to promote their products and brands well-known internationally. The literature review investigated the fundamental concepts of marketing, which are the foundation of branding and its significance for organisations. The massive viewership and participation during the IPL are an excellent opportunity to reduce customer acquisition costs, increase brand exposure, and create substantial revenue. |
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| Cite Article: | "Brand Promotions During IPL: Research Analysis", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.b711-b719, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301186.pdf |
| Downloads: | 000118753 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2301186 Registration ID: 186194 Published In: Volume 8 Issue 1, January-2023 DOI (Digital Object Identifier): Page No: b711-b719 Country: New Delhi , Delhi, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2301186 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2301186 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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