INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The purpose of this paper is to study the ethical issues that arise in print and television advertising and also analyzing the various types of unethical advertisement. To give an underlying perspective on the current scenario in the advertising industry. It covers the core issue of ethics in advertising ranging from the issue of unethical advertising, deceptions, advertisements targeting children, the exploitation of sex and gender, and also the issues of subliminal advertising. At the end of this article, the author presented a fresh look on the issue of advertising ethics through the theological interpretation. Nowday industry is expanding its business at expeditious rate. Advertising industry in very little time has carved a niche for itself and placed itself on a global map. But over the years advertising and marketing communication messages have created debatable ethical issues like surrogate advertising, puffery, unverified claims, women stereotype, comparative advertising, use of children in advertising etc.In today’s competitive market, advertisers are sometimes following the unethical practices to fight the competiton.
Keywords:
Ethics, Business Ethics, Advertising, Unethical advertising.
Cite Article:
"A CONCEPTUAL STUDY ON ETHICS IN ADVERTISING", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.b704-b710, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301185.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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