A CONCEPTUAL STUDY ON ETHICS IN ADVERTISING

A CONCEPTUAL STUDY ON ETHICS IN ADVERTISING

Registration ID: IJNRD_186184

Published ID: IJNRD2301185

DOI: Click Here to Get

Monika

Ethics, Business Ethics, Advertising, Unethical advertising.

The purpose of this paper is to study the ethical issues that arise in print and television advertising and also analyzing the various types of unethical advertisement. To give an underlying perspective on the current scenario in the advertising industry. It covers the core issue of ethics in advertising ranging from the issue of unethical advertising, deceptions, advertisements targeting children, the exploitation of sex and gender, and also the issues of subliminal advertising. At the end of this article, the author presented a fresh look on the issue of advertising ethics through the theological interpretation. Nowday industry is expanding its business at expeditious rate. Advertising industry in very little time has carved a niche for itself and placed itself on a global map. But over the years advertising and marketing communication messages have created debatable ethical issues like surrogate advertising, puffery, unverified claims, women stereotype, comparative advertising, use of children in advertising etc.In today’s competitive market, advertisers are sometimes following the unethical practices to fight the competiton.

Published Paper   E-Certificate

"A CONCEPTUAL STUDY ON ETHICS IN ADVERTISING", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 1, page no.b704-b710, January-2023, Available :https://ijnrd.org/papers/IJNRD2301185.pdf

Volume 8 Issue 1, January-2023

Pages : b704-b710

Paper Reg. ID: IJNRD_186184

Published Paper Id: IJNRD2301185

Downloads: 000121189

Research Area: Commerce

Country: JIND, , Haryana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301185.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301185

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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