To what extent do marketing strategies influence the success of a film?

Registration ID: IJNRD_186179

Published ID: IJNRD2301183

DOI: Click Here to Get

Shaira Bal

The success of a film can be said to largely depend on the quality of the content being delivered, however, if a film isn’t marketed the right way, how does it reach its target audience? Marketing as a discipline involves all activities undertaken by a company to promote its products to the target audience. While the very gist of marketing continues to remain the same with regard to all industries, the strategies adopted by them tend to be varied. This paper carries out a thorough and in-depth analysis of the importance of marketing in the creative industries, particularly the film industry. In doing so, the paper highlights the various strategies adopted by the largest film industries and how they are modified depending on the type of film. There is also analysing of how these marketing strategies pertaining to cinema have evolved and revolutionized a template for themselves over the years.

Published Paper   E-Certificate

Shaira Bal (January-2023). To what extent do marketing strategies influence the success of a film?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(1), b688-b697. https://ijnrd.org/papers/IJNRD2301183.pdf

Volume 8 Issue 1, January-2023

Pages : b688-b697

Paper Reg. ID: IJNRD_186179

Published Paper Id: IJNRD2301183

Downloads: 000121987

Research Area: Commerce

Country: Noida , Uttar Pradesh , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301183.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301183

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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