Issues and Opportunities of the FMCG Sector in the Indian Rural Market

Issues and Opportunities of the FMCG Sector in the Indian Rural Market

Registration ID: IJNRD_185966

Published ID: IJNRD2301136

DOI: Click Here to Get

Dr. Ranu Kumar , Ms Anisha , Ms Satinderbir kaur Arora , Mr. Bhavi Bhatia , Ms Kanika Mittal

Rural market, FMCG product, Rural Consumer,

A key component of the Indian economy is the FMCG industry. Over the past fifty or so years, the Fast Moving Consumer Goods (FMCG) industry in India has started to take shape. Every area of human life has been impacted by this industry. The organized sector and the unorganized sector have long separated the Indian FMCG market. The FMCG business in the US is dominated by a small number of multinational companies, but India's sector, which is of Rs. 460 billion, is still quite fragmented, with around half of sales being contributed to unbranded, unpackaged, home-made goods. This creates a huge potential for manufacturers of branded goods who can persuade customers to purchase branded goods. The rural market markets have gained importance in recent years as a result of the increase in the purchasing power of rural consumers brought about by the overall growth of the economy. Due to the green revolution, rural communities are consuming a lot of produced goods from both urban and industrial sources.

Published Paper   E-Certificate

"Issues and Opportunities of the FMCG Sector in the Indian Rural Market", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 1, page no.b306-b316, January-2023, Available :https://ijnrd.org/papers/IJNRD2301136.pdf

Volume 8 Issue 1, January-2023

Pages : b306-b316

Paper Reg. ID: IJNRD_185966

Published Paper Id: IJNRD2301136

Downloads: 000121141

Research Area: Management

Country: Ludhiana, Punjab, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301136.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301136

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area