SUSTAINABLE MODERN BANKING PRACTICES AND ITS EFFECT ON CUSTOMER SATISFACTION

Registration ID: IJNRD_185567

Published ID: IJNRD2301068

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ANUPMA SHUKLA

Keywords: E-banking, sustainability, customer satisfaction.

Technological innovations and sustainable development are complementary to economic growth. banking sector is the major contributor to the economic growth (GDP). Today green banking is outlooked through narrow approach of just paperless banking, internet banking, ATMs etc., rather there is need to widen the horizon of green practices ensuring banking standards. The variables for assessment should pass through the lens of renewable practices, green energy standards, carbon foot prints and sustainability. Therefore, banking sector needs to plays a key role in promoting sustainable development practices. This paper aims to study the sustainable banking practices adopted by banks and its impact on customer satisfaction. As a healthy customer base has a potential to trap the whole e- banking service market which will lead to the maximization of ecological and social value satisfaction of the customers.

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ANUPMA SHUKLA (January-2023). SUSTAINABLE MODERN BANKING PRACTICES AND ITS EFFECT ON CUSTOMER SATISFACTION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(1), a579-a582. https://ijnrd.org/papers/IJNRD2301068.pdf

Volume 8 Issue 1, January-2023

Pages : a579-a582

Paper Reg. ID: IJNRD_185567

Published Paper Id: IJNRD2301068

Downloads: 000122253

Research Area: Commerce

Author Type: Indian Author

Country: PRAYAGRAJ (ALLAHABAD), Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301068.pdf

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