'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'

'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'

Registration ID: IJNRD_185713

Published ID: IJNRD2301061

DOI: Click Here to Get

KHANDWALA HUSEN , DR MINTI SINHA

“AN ASSESSMENT OF BRAND NAME ON CONSUMER’S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY”

The behavior of consumers towards telecom industry is increasingly a focus of marketing research. In particular, consumer behavior in the telecom industry, from adoption motivation to post- usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards Smartphone network purchase decision by affecting their perception, motivation, and lifestyle. India is one of the fastest growing economies in the world and the telecom industry industry in India is also growing very fast. For consumers’ smart phone network have become essential parts of personal and business life. There is a continuous increase in disposable income; there has been a major shift in the attitude and aspirations of the consumers.

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"'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 1, page no.a515-a520, January-2023, Available :https://ijnrd.org/papers/IJNRD2301061.pdf

Volume 8 Issue 1, January-2023

Pages : a515-a520

Paper Reg. ID: IJNRD_185713

Published Paper Id: IJNRD2301061

Downloads: 000121141

Research Area: Engineering

Country: -, -, -

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301061.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301061

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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