Paper Title
'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'
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“AN ASSESSMENT OF BRAND NAME ON CONSUMER’S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY”
Abstract
The behavior of consumers towards telecom industry is increasingly a focus of marketing research. In particular, consumer behavior in the telecom industry, from adoption motivation to post- usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards Smartphone network purchase decision by affecting their perception, motivation, and lifestyle. India is one of the fastest growing economies in the world and the telecom industry industry in India is also growing very fast. For consumers’ smart phone network have become essential parts of personal and business life. There is a continuous increase in disposable income; there has been a major shift in the attitude and aspirations of the consumers.
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How To Cite (APA)
KHANDWALA HUSEN & DR MINTI SINHA (January-2023). 'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(1), a515-a520. https://ijnrd.org/papers/IJNRD2301061.pdf
Issue
Volume 8 Issue 1, January-2023
Pages : a515-a520
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Paper Reg. ID: IJNRD_185713
Published Paper Id: IJNRD2301061
Downloads: 000122004
Research Area: Engineering
Author Type: Foreign Author
Country: -, -, -
Published Paper PDF: https://ijnrd.org/papers/IJNRD2301061.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301061
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