Paper Title
'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'
Article Identifiers
Authors
KHANDWALA HUSEN , DR MINTI SINHA
Keywords
“AN ASSESSMENT OF BRAND NAME ON CONSUMER’S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY”
Abstract
The behavior of consumers towards telecom industry is increasingly a focus of marketing research. In particular, consumer behavior in the telecom industry, from adoption motivation to post- usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards Smartphone network purchase decision by affecting their perception, motivation, and lifestyle. India is one of the fastest growing economies in the world and the telecom industry industry in India is also growing very fast. For consumers’ smart phone network have become essential parts of personal and business life. There is a continuous increase in disposable income; there has been a major shift in the attitude and aspirations of the consumers.
Downloads
How To Cite (APA)
KHANDWALA HUSEN & DR MINTI SINHA (January-2023). 'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(1), a515-a520. https://ijnrd.org/papers/IJNRD2301061.pdf
Issue
Volume 8 Issue 1, January-2023
Pages : a515-a520
Other Publication Details
Paper Reg. ID: IJNRD_185713
Published Paper Id: IJNRD2301061
Downloads: 000121986
Research Area: Engineering
Country: -, -, -
Published Paper PDF: https://ijnrd.org/papers/IJNRD2301061.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301061
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG
Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
Publication Timeline
Article Preview: View Full Paper
Call For Paper
IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.
The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.
Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.
How to submit the paper?
By Our website
Click Here to Submit Paper Online
Important Dates for Current issue
Paper Submission Open For: October 2025
Current Issue: Volume 10 | Issue 10 | October 2025
Impact Factor: 8.76
Last Date for Paper Submission: Till 31-Oct-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.
Subject Category: Research Area
Call for Paper: More Details
