How has marketing evolved in the age of technology and big data and how are companies like Spotify applying this?

How has marketing evolved in the age of technology and big data and how are companies like Spotify applying this?

Registration ID: IJNRD_185466

Published ID: IJNRD2301035

DOI: Click Here to Get

Vidhi Arya

AIDA, Personalised Marketing, Spotify

From only seeing generalised commercials on newspapers, billboards and television, we are now living in a world where we can’t even text our friends about wanting something without seeing it pop up as an advertisement later. Marketing has evolved significantly and is continuing to do so. Going from the plain old traditional marketing to a more interactive one, its importance is nowhere left to be wondered. It has, however, certainly gone through its fair share of up and downs with a sudden decrease in the marketing budgets of brands in recent years, and now with COVID, a gradual increase. With the rise of big data, the prevalence of personalised marketing has started to grow notably, with a lot of future implications for it. One company that uses personalised marketing to its advantage is Spotify, the success of which will be analysed in this paper using the AIDA model. Furthermore, there is also an evaluation of personalised marketing and a look into the potential advantages and drawbacks that it might bring with it.

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"How has marketing evolved in the age of technology and big data and how are companies like Spotify applying this? ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 1, page no.a294-a305, January-2023, Available :https://ijnrd.org/papers/IJNRD2301035.pdf

Volume 8 Issue 1, January-2023

Pages : a294-a305

Paper Reg. ID: IJNRD_185466

Published Paper Id: IJNRD2301035

Downloads: 000121139

Research Area: Social Science and Humanities 

Country: Delhi, New Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2301035.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2301035

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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