Paper Title
A Strategic Framework to Enhance Wine Tourism & Optimization of Wine Route: A 3-stage Tourism Model Approach
Article Identifiers
Authors
Dr. M. Thashneem T. Bhanu , Dr. Prasanna Kumar J.P.
Keywords
wine tourism, Karnataka wines, 3-stage tourism model, wine route
Abstract
Karnataka, wine-producing region of India with 15 wineries in operation yet, wine is still not a popular drink. Considering the prohibition of alcoholic advertising in India, the study aimed to develop a strategic framework to identify measures to boost enotourism in Karnataka based on a 3-stage tourism model. The study included documentary search in promotional brochures, specialized magazines, and academic journals, websites of wineries and tourism promotion. Interviews were conducted with winery owners of 15 wineries of Karnataka. The contributions are the study identified the following factors that are lacking in the Karnataka wineries namely, a network between wineries and other tourist attractions, no wine route, joint promotion and special events, no organization of wine festivals with an alliance of wineries, no dissemination of information and less flow of tourists and no involvement of public and private entities. The study proposed six different wine routes and their requirements and advantages to take maximum benefit. The study’s results wound enable wineries to establish networks among wineries and nearby tourist attractions, as well as hold special events and festivals, as this will aid in the development of wine routes which would promote productive and beneficial chaining between the tourists and complementary offerings.
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How To Cite (APA)
Dr. M. Thashneem T. Bhanu & Dr. Prasanna Kumar J.P. (December-2022). A Strategic Framework to Enhance Wine Tourism & Optimization of Wine Route: A 3-stage Tourism Model Approach. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(12), b411-b422. https://ijnrd.org/papers/IJNRD2212143.pdf
Issue
Volume 7 Issue 12, December-2022
Pages : b411-b422
Other Publication Details
Paper Reg. ID: IJNRD_184951
Published Paper Id: IJNRD2212143
Downloads: 000121981
Research Area: Engineering
Country: Bengaluru, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2212143.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2212143
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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