INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Karnataka, wine-producing region of India with 15 wineries in operation yet, wine is still not a popular drink. Considering the prohibition of alcoholic advertising in India, the study aimed to develop a strategic framework to identify measures to boost enotourism in Karnataka based on a 3-stage tourism model.
The study included documentary search in promotional brochures, specialized magazines, and academic journals, websites of wineries and tourism promotion. Interviews were conducted with winery owners of 15 wineries of Karnataka.
The contributions are the study identified the following factors that are lacking in the Karnataka wineries namely, a network between wineries and other tourist attractions, no wine route, joint promotion and special events, no organization of wine festivals with an alliance of wineries, no dissemination of information and less flow of tourists and no involvement of public and private entities. The study proposed six different wine routes and their requirements and advantages to take maximum benefit.
The study’s results wound enable wineries to establish networks among wineries and nearby tourist attractions, as well as hold special events and festivals, as this will aid in the development of wine routes which would promote productive and beneficial chaining between the tourists and complementary offerings.
"A Strategic Framework to Enhance Wine Tourism & Optimization of Wine Route: A 3-stage Tourism Model Approach", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 12, page no.b411-b422, December-2022, Available :http://www.ijnrd.org/papers/IJNRD2212143.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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