Paper Title
Green Apparel Buying Behavior Among Females of Lucknow City
Article Identifiers
Authors
Sneha Gargi , Dr. Sudha Babel
Keywords
Green apparel, organic apparel, sustainable clothing, buying behavior.
Abstract
The environmental challenge has gained some traction, and manufacturers have begun to seek alternative options for creating quality raw materials and practicing sustainable and eco - friendly procedures. Over time, the public began to connect sustainability with the term green. The study was conducted to know the awareness of sustainable clothing and green apparel buying behavior of the working women of the Lucknow city with the help of semi-structured questionnaire. The findings reveal that the majority of the respondents are aware about organic apparel and most of them start using organic apparel from last one year as some of them believe that non- green apparel can cause health problems. Respondents are agree that they mostly seen green colored labels and tags on the fabric and they carefully read the instructions given on the labels and tags attached with the apparel before purchasing it. Most of the respondents said that they came to know about organic apparel from news or articles and some of them are purchase it to follow the latest trends of using green apparel. Majority of the respondents are agree that they purchase green apparel but they also said that the green apparel are costly, less available, vintage look and are limited to elite class only.
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How To Cite (APA)
Sneha Gargi & Dr. Sudha Babel (December-2022). Green Apparel Buying Behavior Among Females of Lucknow City. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(12), b228-b233. https://ijnrd.org/papers/IJNRD2212122.pdf
Issue
Volume 7 Issue 12, December-2022
Pages : b228-b233
Other Publication Details
Paper Reg. ID: IJNRD_184825
Published Paper Id: IJNRD2212122
Downloads: 000121979
Research Area: Other
Country: Udaipur, Rajasthan, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2212122.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2212122
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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Current Issue: Volume 10 | Issue 10 | October 2025
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