Green Apparel Buying Behavior Among Females of Lucknow City

Green Apparel Buying Behavior Among Females of Lucknow City

Registration ID: IJNRD_184825

Published ID: IJNRD2212122

DOI: Click Here to Get

Sneha Gargi , Dr. Sudha Babel

Green apparel, organic apparel, sustainable clothing, buying behavior.

The environmental challenge has gained some traction, and manufacturers have begun to seek alternative options for creating quality raw materials and practicing sustainable and eco - friendly procedures. Over time, the public began to connect sustainability with the term green. The study was conducted to know the awareness of sustainable clothing and green apparel buying behavior of the working women of the Lucknow city with the help of semi-structured questionnaire. The findings reveal that the majority of the respondents are aware about organic apparel and most of them start using organic apparel from last one year as some of them believe that non- green apparel can cause health problems. Respondents are agree that they mostly seen green colored labels and tags on the fabric and they carefully read the instructions given on the labels and tags attached with the apparel before purchasing it. Most of the respondents said that they came to know about organic apparel from news or articles and some of them are purchase it to follow the latest trends of using green apparel. Majority of the respondents are agree that they purchase green apparel but they also said that the green apparel are costly, less available, vintage look and are limited to elite class only.

Published Paper   E-Certificate

"Green Apparel Buying Behavior Among Females of Lucknow City", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 12, page no.b228-b233, December-2022, Available :https://ijnrd.org/papers/IJNRD2212122.pdf

Volume 7 Issue 12, December-2022

Pages : b228-b233

Paper Reg. ID: IJNRD_184825

Published Paper Id: IJNRD2212122

Downloads: 000121144

Research Area: Other

Country: Udaipur, Rajasthan, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2212122.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2212122

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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