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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: Impact of Artificial Intelligence driven promotions on consumers buying from e-commerce websites: An analysis
Authors Name: Anandvardhan , Rukmani Jaiswal
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IJNRD_184813
Published Paper Id: IJNRD2212106
Published In: Volume 7 Issue 12, December-2022
DOI:
Abstract: Lack of common sense was one of the major limitations of computer devices which has now been eliminated with the introduction of artificial intelligence (AI) technology. With the help of AI, a machine can think and make human-like decisions. In the era of digital transformation, AI technology is slowly making its way into almost every sector where work is done digitally and online retailing is no exception. Artificial Intelligence has reshaped the traditional marketing methods. It offers marketeers a personalized way of dealing with each individual customer by assisting in tailoring their advertisements based on an individual’s previous shopping behaviour and search history on the internet. It also helps in real time advertising also known as programmatic advertising based on current browsing patterns of a visitor on the e-store. This research is an attempt to study and analyze how artificial intelligence driven marketing practices are affecting consumers in online purchases. The objective of the study is to make an investigation on promotion techniques equipped with AI technology by e-commerce websites. The research is based on the primary data which has been collected through online questionnaires. The study would be helpful for e-retailers in performing cost-benefit analysis of their AI based marketing methods. It can also prove helpful for advertisers in deciding whether they should adopt AI-powered advertising and promotional activities.
Keywords: Key words: Programmatic advertisement, artificial intelligence, marketing, consumer behaviour, E-commerce websites, Digital transformation.
Cite Article: "Impact of Artificial Intelligence driven promotions on consumers buying from e-commerce websites: An analysis", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 12, page no.b49-b67, December-2022, Available :http://www.ijnrd.org/papers/IJNRD2212106.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2212106
Registration ID: 184813
Published In: Volume 7 Issue 12, December-2022
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Page No: b49-b67
Country: Sitapur, Uttar Pradesh, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2212106
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2212106
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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