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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: FACTORS INFLUENCING CUSTOMERS BEHAVIOR AND MOBILE-PHONE COMPANIES SWITCHING IN THE TELECOMMUNICATIONS INDUSTRY: THE CASE STUDY OF TANZANIA
Authors Name: SOPHIA JONATHAN MACHEMBA
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IJNRD_184460
Published Paper Id: IJNRD2212072
Published In: Volume 7 Issue 12, December-2022
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Abstract: Technological breakthrough brought unforeseen competition among mobile networks. Customers now are having choices on the network providers they can take the service from than it was a decade ago. The study examined factors influencing customer behavior and the switching between mobile phone providers in the Dar es-salaam region in Tanzania by means of descriptive analyses. A cross- sectional study was conducted and a total of 285 questionnaires were distributed, The results show that most customers have subscriptions to more than two brands of telecommunications. Multiple subscriptions goes hand in hand with the desire to minimize switching costs in the form of the termination of transaction relationships and the initiation of a new service relationship. In addition, the results show that customers prioritize service quality, service costs as well as innovation and brand network distribution when switching behaviour. Other important factors are brand image, data protection and security aspects as well as customer care. The managerial implication of this study is that telecommunications company managers must strive to increase consumer brand equity by paying more attention to brand loyalty and awareness
Keywords: Keywords: Telecommunication industry, customer-switching behavior, brand royalty, brand subscription
Cite Article: "FACTORS INFLUENCING CUSTOMERS BEHAVIOR AND MOBILE-PHONE COMPANIES SWITCHING IN THE TELECOMMUNICATIONS INDUSTRY: THE CASE STUDY OF TANZANIA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 12, page no.a520-a528, December-2022, Available :http://www.ijnrd.org/papers/IJNRD2212072.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2212072
Registration ID: 184460
Published In: Volume 7 Issue 12, December-2022
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Page No: a520-a528
Country: gujarat ,Baroda, Gujarat, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2212072
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2212072
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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