Paper Title
CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING WITH REFERENCE TO MADURAI CITY
Article Identifiers
Authors
Dr.N.Subburaj
Keywords
Services quality, Customer satisfaction, online shopping, and online customers. 1. INTRODUCTION
Abstract
A fundamental understanding of factors causing customer satisfaction – in online shopping has gained greater prominence with companies replacing their traditional retail outlets with the online interface. Online retailing helps retailers to serve their customers quickly and more efficiently by delivering superior customer value. It is in this regard a fundamental understanding of factors causing customer satisfaction in online shopping has attained greater prominence. The paper aims to apply the modified “SERVQUAL” model in the context of online shopping to describe how customers perceive online shopping quality. This empirical study mainly focuses on examining the major factors influencing online customer satisfaction.
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How To Cite
"CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING WITH REFERENCE TO MADURAI CITY", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 11, page no.c227-c234, November-2022, Available :https://ijnrd.org/papers/IJNRD2211230.pdf
Issue
Volume 7 Issue 11, November-2022
Pages : c227-c234
Other Publication Details
Paper Reg. ID: IJNRD_184209
Published Paper Id: IJNRD2211230
Downloads: 000121206
Research Area: Commerce
Country: thirunagar,madurai, Tamilnadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2211230.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211230
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
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