The Impact of Buyer Personalities on their Buying Behaviour

The Impact of Buyer Personalities on their Buying Behaviour

Registration ID: IJNRD_184161

Published ID: IJNRD2211203

DOI: Click Here to Get

Siya.N.Tanna , Poorna.M.Aggrawal , Dr. Varsha Agarwal

Consumer behaviour, purchasing behaviour,buyer personality

The study of consumer behaviour has become crucial in the current marketing environment. Markets are ruled by consumers. Every company organisation needs customers to function. Consumers and their pleasure are the focus of all company efforts. Customers fulfil the three separate roles of user, payer, and buyer in customer behaviour studies, which are based on consumer purchasing behaviour. Strategic market planning now includes consumer purchasing behaviour as a crucial component. It is important to start by taking into account the elements that have an influence on consumer buying behaviour in order to build a framework for the research of consumer behaviour. The paper focuses on the different personality types of the buyer persona to help understand how a firm can promote a product or service in a way that encourages the intended customer personality to purchase the item, so that it can modify its marketing techniques. A company's income may grow if the buyer's personality is correctly identified.The goal of this study is to understand the variables that influence how customers make decisions about which products or services to buy, as well as how personality of a buyer plays an important role in influencing particular consumers' choices.The research used a convenience sampling approach. Through the use of structured questionnaires, data is gathered. Excel and other statistical tools are used for data analysis.where in a sample size of 65 respondents has been taken.

Published Paper   E-Certificate

"The Impact of Buyer Personalities on their Buying Behaviour", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 11, page no.c11-c17, November-2022, Available :https://ijnrd.org/papers/IJNRD2211203.pdf

Volume 7 Issue 11, November-2022

Pages : c11-c17

Paper Reg. ID: IJNRD_184161

Published Paper Id: IJNRD2211203

Downloads: 000121295

Research Area: Management

Country: Mumbai, Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2211203.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211203

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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