Paper Title
ANALYSIS OF DIGITAL MARKETING TECHNIQUES IN SEARCH ENGINE OPTIMIZATION
Article Identifiers
Authors
ANJALI S.T , HARSHITHA K. S
Keywords
Digital Marketing, Optimization, Advertising, Search Engine, Website, search engine optimization.
Abstract
Marketers are faced with new challenges and opportunities within this digital world. Digital marketing Is the utilization of digital media by the marketers to promote the products or services into the market. Search engine has become very strong tool for digital marketers because of internet users unchanging behaviour. Most of the users begin their browsing with search box of search engine. Therefore, digital marketers are putting efforts to pull target audience from search engine result page. This paper investigates the mediating role of website optimisation for successful search engine marketing. This paper suggest that search engine plays vital role in the success of search engine marketing however, if website optimisation is done properly with the help of popular keyword then the effectiveness of search engine marketing increases.
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How To Cite
"ANALYSIS OF DIGITAL MARKETING TECHNIQUES IN SEARCH ENGINE OPTIMIZATION", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 11, page no.a187-a193, November-2022, Available :https://ijnrd.org/papers/IJNRD2211119.pdf
Issue
Volume 7 Issue 11, November-2022
Pages : a187-a193
Other Publication Details
Paper Reg. ID: IJNRD_183911
Published Paper Id: IJNRD2211119
Downloads: 000121110
Research Area: Engineering
Country: -kodagu, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2211119.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211119
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.
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