INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Marketers are faced with new challenges and opportunities within this digital world. Digital marketing Is the utilization of digital media by the marketers to promote the products or services into the market. Search engine has become very strong tool for digital marketers because of internet users unchanging behaviour. Most of the users begin their browsing with search box of search engine. Therefore, digital marketers are putting efforts to pull target audience from search engine result page. This paper investigates the mediating role of website optimisation for successful search engine marketing. This paper suggest that search engine plays vital role in the success of search engine marketing however, if website optimisation is done properly with the help of popular keyword then the effectiveness of search engine marketing increases.
Keywords:
Digital Marketing, Optimization, Advertising, Search Engine, Website, search engine optimization.
Cite Article:
"ANALYSIS OF DIGITAL MARKETING TECHNIQUES IN SEARCH ENGINE OPTIMIZATION", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.a187-a193, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211119.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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