Paper Title
A comparative study of consumer perception towards the organized retail stores and unorganized retail stores in Gorakhpur District.
Article Identifiers
Registration ID: IJNRD_183772
Published ID: IJNRD2211024
: http://doi.one/10.1729/Journal.32011
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Keywords
Keywords: Consumer Buying Behavior, Comparative study, organized Retail, Unorganized Retail, customer perception.
Abstract
India's retail journey began in antiquity. Every week, all the buyers and sellers would congregate in a large market in ancient India under the concept of HAAT, or haggling. India's retail industry evolved from unorganized retail stores to organized retail stores. The previous two decades have seen rapid growth in the global retail sector. There are two sectors of the Indian retail industry: organized and unorganized. One of the foundational sectors of the Indian economy, retail generates 10% of the country's GDP and employs close to 8% of the labor force. Both an organized and an unorganized retail sector exist in India, with the unorganized portion accounting for the majority of sales. To compare consumer behavior regarding their purchasing patterns between the organized and unorganized retail sectors, data from customers in both the organized and unorganized retail sectors was gathered for this study. The current study sheds insight into how consumer perceptions differ in the organized and unorganized retail sectors. In this study, 101 respondents’ from the Gorakhpur District were chosen at random to complete a predefined questionnaire that was used to collect the primary data, we use questionnaires to solicit input from a variety of customers from both organized and unorganized retail establishments, and we gather information on many variables that influence consumer purchasing behavior. Statistical procedures such as frequency analysis and chi-square were used to interpret the data. The outcome suggests that people prefer organized retail stores to unorganized retail stores when making purchases.
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How To Cite (APA)
Mustak ali qureshi (November-2022). A comparative study of consumer perception towards the organized retail stores and unorganized retail stores in Gorakhpur District.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(11), a227-a243. http://doi.one/10.1729/Journal.32011
Issue
Volume 7 Issue 11, November-2022
Pages : a227-a243
Other Publication Details
Paper Reg. ID: IJNRD_183772
Published Paper Id: IJNRD2211024
Research Area: Management
Author Type: Indian Author
Country: Gorakhpur, Uttar pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2211024.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211024
Crossref DOI: http://doi.one/10.1729/Journal.32011
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