A comparative study of consumer perception towards the organized retail stores and unorganized retail stores in Gorakhpur District.

Registration ID: IJNRD_183772

Published ID: IJNRD2211024

DOI: http://doi.one/10.1729/Journal.32011

Mustak ali qureshi

Keywords: Consumer Buying Behavior, Comparative study, organized Retail, Unorganized Retail, customer perception.

India's retail journey began in antiquity. Every week, all the buyers and sellers would congregate in a large market in ancient India under the concept of HAAT, or haggling. India's retail industry evolved from unorganized retail stores to organized retail stores. The previous two decades have seen rapid growth in the global retail sector. There are two sectors of the Indian retail industry: organized and unorganized. One of the foundational sectors of the Indian economy, retail generates 10% of the country's GDP and employs close to 8% of the labor force. Both an organized and an unorganized retail sector exist in India, with the unorganized portion accounting for the majority of sales. To compare consumer behavior regarding their purchasing patterns between the organized and unorganized retail sectors, data from customers in both the organized and unorganized retail sectors was gathered for this study. The current study sheds insight into how consumer perceptions differ in the organized and unorganized retail sectors. In this study, 101 respondents’ from the Gorakhpur District were chosen at random to complete a predefined questionnaire that was used to collect the primary data, we use questionnaires to solicit input from a variety of customers from both organized and unorganized retail establishments, and we gather information on many variables that influence consumer purchasing behavior. Statistical procedures such as frequency analysis and chi-square were used to interpret the data. The outcome suggests that people prefer organized retail stores to unorganized retail stores when making purchases.

Published Paper   E-Certificate

Mustak ali qureshi (November-2022). A comparative study of consumer perception towards the organized retail stores and unorganized retail stores in Gorakhpur District.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(11), a227-a243. http://doi.one/10.1729/Journal.32011

Volume 7 Issue 11, November-2022

Pages : a227-a243

Paper Reg. ID: IJNRD_183772

Published Paper Id: IJNRD2211024

Downloads: 000121994

Research Area: Management

Country: Gorakhpur, Uttar pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2211024.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211024

Crossref DOI: http://doi.one/10.1729/Journal.32011

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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