Paper Title
Review on the Digitalization and Growth of the FMCG Industry in India
Article Identifiers
Authors
Vishal Kesari
Keywords
FMCG, Digitalization & Technology, Future Growth
Abstract
Over the past years, the Fast Moving Consumer Goods (FMCG) sector has had tremendous growth; in fact, it saw growth even throughout the recession and Covid period. The main factors driving the expansion of the FMCG sector are shifting lifestyles of people, raising awareness, and simpler access. This industry is made up of a number of businesses that provide a wide range of goods and services to the public in order to meet their daily needs. FMCG products have an impact on many facets of human life. All segments of society regularly consume FMCG products, and a sizeable percentage of their money is spent on them. In addition, this sector is a significant contributor to the Indian economy. The FMCG industry is expected to increase by 13–14% over the next 5–10 years and is expected to reach a value of $220–240 billion by 2025. This research emphasizes the various trends and growth in this digitalization era and the FMCG industry's current condition. The study is carried out through descriptive methods and used secondary data.
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How To Cite (APA)
Vishal Kesari (November-2022). Review on the Digitalization and Growth of the FMCG Industry in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(11), a98-a103. https://ijnrd.org/papers/IJNRD2211011.pdf
Issue
Volume 7 Issue 11, November-2022
Pages : a98-a103
Other Publication Details
Paper Reg. ID: IJNRD_183764
Published Paper Id: IJNRD2211011
Downloads: 000121983
Research Area: Commerce
Country: LUCKNOW, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2211011.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211011
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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