Review on the Digitalization and Growth of the FMCG Industry in India

Registration ID: IJNRD_183764

Published ID: IJNRD2211011

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Vishal Kesari

FMCG, Digitalization & Technology, Future Growth

Over the past years, the Fast Moving Consumer Goods (FMCG) sector has had tremendous growth; in fact, it saw growth even throughout the recession and Covid period. The main factors driving the expansion of the FMCG sector are shifting lifestyles of people, raising awareness, and simpler access. This industry is made up of a number of businesses that provide a wide range of goods and services to the public in order to meet their daily needs. FMCG products have an impact on many facets of human life. All segments of society regularly consume FMCG products, and a sizeable percentage of their money is spent on them. In addition, this sector is a significant contributor to the Indian economy. The FMCG industry is expected to increase by 13–14% over the next 5–10 years and is expected to reach a value of $220–240 billion by 2025. This research emphasizes the various trends and growth in this digitalization era and the FMCG industry's current condition. The study is carried out through descriptive methods and used secondary data.

Published Paper   E-Certificate

Vishal Kesari (November-2022). Review on the Digitalization and Growth of the FMCG Industry in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(11), a98-a103. https://ijnrd.org/papers/IJNRD2211011.pdf

Volume 7 Issue 11, November-2022

Pages : a98-a103

Paper Reg. ID: IJNRD_183764

Published Paper Id: IJNRD2211011

Downloads: 000122253

Research Area: Commerce

Author Type: Indian Author

Country: LUCKNOW, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2211011.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211011

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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