INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Over the past years, the Fast Moving Consumer Goods (FMCG) sector has had tremendous growth; in fact, it saw growth even throughout the recession and Covid period. The main factors driving the expansion of the FMCG sector are shifting lifestyles of people, raising awareness, and simpler access. This industry is made up of a number of businesses that provide a wide range of goods and services to the public in order to meet their daily needs. FMCG products have an impact on many facets of human life. All segments of society regularly consume FMCG products, and a sizeable percentage of their money is spent on them. In addition, this sector is a significant contributor to the Indian economy. The FMCG industry is expected to increase by 13–14% over the next 5–10 years and is expected to reach a value of $220–240 billion by 2025. This research emphasizes the various trends and growth in this digitalization era and the FMCG industry's current condition. The study is carried out through descriptive methods and used secondary data.
Keywords:
FMCG, Digitalization & Technology, Future Growth
Cite Article:
"Review on the Digitalization and Growth of the FMCG Industry in India", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.a98-a103, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211011.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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