Paper Title
A Study On Behavioural Biases With Special Reference To Mental Accounting And Nudging As Behavioural Biases Amongst Investors In Ahmedabad City.
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Registration ID: IJNRD_183589
Published ID: IJNRD2210148
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Keywords
Behavioural biases, Mental Accounting, Nudging, Sources of information and Ahmedabad city.
Abstract
Behavioural finance has been growing over the last twenty-five years specifically because investors rarely behave according to the financial and economic theories. According to financial theories, the investors’ main aim is to maximize wealth. However, there are many occurrences where emotions and psychology impact the decisions, causing the investors to behave in an unpredictable or irrational way. Thus, it is interesting to study how investment instruments are affected by the behavioral biases of the investors. The main objectives of this research paper were to examine whether investors in Ahmedabad city were affected by Mental Accounting and Nudging as behavioural biases and secondly, to examine what are the preferred sources of information of investors before taking their investment decisions. Various parameters were covered and an attempt was made to know whether investors of Ahmedabad city had such behaviour biases while making their investment decision or they were rational enough. As this research was a descriptive research type, in this research as primary source of collection, questionnaire had been created and 100 investors in Ahmedabad city had been covered as the sample size. Statistical tests such as Chi square and Single Variable Analysis were used to get the results. The findings from the test applied proved that Ahmedabad city investors had behavioural biases. Thus, it can be concluded that “Behavioural biases is a two-edged sword, if it works in your favour, it can make you a king and on the contrary if can turn you in rags”. So, refraining from any sort of behavioural biases is always better.
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How To Cite (APA)
Eric Hosi Patel & Dr. Amish Soni (October-2022). A Study On Behavioural Biases With Special Reference To Mental Accounting And Nudging As Behavioural Biases Amongst Investors In Ahmedabad City. . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(10), 195-205. https://ijnrd.org/papers/IJNRD2210148.pdf
Issue
Volume 7 Issue 10, October-2022
Pages : 195-205
Other Publication Details
Paper Reg. ID: IJNRD_183589
Published Paper Id: IJNRD2210148
Research Area: Management
Author Type: Indian Author
Country: Ahmedabad, Gujarat, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2210148.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2210148
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