A Study On Behavioural Biases With Special Reference To Mental Accounting And Nudging As Behavioural Biases Amongst Investors In Ahmedabad City.

Registration ID: IJNRD_183589

Published ID: IJNRD2210148

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Eric Hosi Patel, Dr. Amish Soni

Behavioural biases, Mental Accounting, Nudging, Sources of information and Ahmedabad city.

Behavioural finance has been growing over the last twenty-five years specifically because investors rarely behave according to the financial and economic theories. According to financial theories, the investors’ main aim is to maximize wealth. However, there are many occurrences where emotions and psychology impact the decisions, causing the investors to behave in an unpredictable or irrational way. Thus, it is interesting to study how investment instruments are affected by the behavioral biases of the investors. The main objectives of this research paper were to examine whether investors in Ahmedabad city were affected by Mental Accounting and Nudging as behavioural biases and secondly, to examine what are the preferred sources of information of investors before taking their investment decisions. Various parameters were covered and an attempt was made to know whether investors of Ahmedabad city had such behaviour biases while making their investment decision or they were rational enough. As this research was a descriptive research type, in this research as primary source of collection, questionnaire had been created and 100 investors in Ahmedabad city had been covered as the sample size. Statistical tests such as Chi square and Single Variable Analysis were used to get the results. The findings from the test applied proved that Ahmedabad city investors had behavioural biases. Thus, it can be concluded that “Behavioural biases is a two-edged sword, if it works in your favour, it can make you a king and on the contrary if can turn you in rags”. So, refraining from any sort of behavioural biases is always better.

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Eric Hosi Patel & Dr. Amish Soni (October-2022). A Study On Behavioural Biases With Special Reference To Mental Accounting And Nudging As Behavioural Biases Amongst Investors In Ahmedabad City. . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(10), 195-205. https://ijnrd.org/papers/IJNRD2210148.pdf

Volume 7 Issue 10, October-2022

Pages : 195-205

Paper Reg. ID: IJNRD_183589

Published Paper Id: IJNRD2210148

Downloads: 000122025

Research Area: Management

Author Type: Indian Author

Country: Ahmedabad, Gujarat, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2210148.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2210148

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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