Paper Title
IMPACT OF COVID-19 ON MARKETING STRATEGY WITH REFERENCE TO TRADE KINGS, LUSAKA, ZAMBIA
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: Authors
Keywords
Marketing Strategies, Covid - 19 Measures
Abstract
The outbreak of corona virus disease of the year 2019 (COVID-19) is the most recent global calamity that has affected all segments in the economy. The plague has also brought about social and public health concerns, altering techniques of doing commercial activities currently and in the coming years. Importantly, demanding for alteration of how to market products and services and mostly how to sustain and expand brands and client base. The research was carried to establish the impact of COVID-19 on marketing strategy at Trade Kings Limited, Lusaka, Zambia, a purely private owned company. The research was non experimental but a descriptive in nature and a self-administered questionnaire was distributed to Seventy (70) members of staff. Interestingly, only 50 members of staff that covered top, middle and lower management gave feedback. This resulted in having a return rate of 71 percent. Secondary information was accessed from journals, reports, conference papers, web pages and books. Primary information was collected by sampling staff using simple random sampling across the company. The collected information was analyzed using Statistical Package for Social Science (SPSS) 28.1, further the relationship between variables were recognized using spearman thereof. The study concluded that There is a weak negative correlation between Social Distancing with Introduction of New Products. There is a moderate negative correlation between Social Distancing with Identification of new customer. There is a moderate positive correlation between Social Distancing with new packaging. There is a weak negative correlation between Wearing Facemask with Identification of New customer. There is a Strong positive correlation between Wearing Facemask with new packaging. There is a moderate positive correlation between Temperature check with new packaging. The company recorded a decrease in sales volumes and that the effect of COVID-19 on marketing strategy was to some extent. This research submits that Trade Kings should peacefully market products by means of radio, television and social media coupled with updated catalogue of products, opens up more outlets locally and outside Zambia, motivate workers, promote innovativeness, and creativity which is a recipe for new product development, workers should be encouraged to get vaccinated against COVID-19 and that the company should continue to provide a medical scheme.
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How To Cite (APA)
Mr. Nthangali Katyetye & Dr. S. Michael (October-2022). IMPACT OF COVID-19 ON MARKETING STRATEGY WITH REFERENCE TO TRADE KINGS, LUSAKA, ZAMBIA. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(10), 467-471. https://ijnrd.org/papers/IJNRD2210057.pdf
Issue
Volume 7 Issue 10, October-2022
Pages : 467-471
Other Publication Details
Paper Reg. ID: IJNRD_183400
Published Paper Id: IJNRD2210057
Downloads: 000122254
Research Area: Management
Author Type: Indian Author
Country: tirunelveli, tamilnadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2210057.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2210057
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