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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Ikea’s Growth and e-Commerce Strategies |
| Authors Name: | Sumair Gupta |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182391
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| Published Paper Id: | IJNRD2210026 |
| Published In: | Volume 7 Issue 10, October-2022 |
| DOI: | |
| Abstract: | Ikea has dominated the world furniture market as of 2022. Ikeas emergence as a leader in this industry has been a long process since the brand was first established in the mid-20 th century. Since the brand launched, Ikea’s ability to keep up with rapidly developing technology and modern inventions has allowed the firm to always stay a step ahead of their competition. Even though Ikea has revolutionized itself with modern technology, it has stayed loyal to their core principles of simplicity and minimalism in the design of all their products. The introduction of augmented reality has also been a vital component of the company’s success. Their app, “Ikea Place" is based upon augmented reality and has made the furniture selection process simpler, more efficient and more interesting for customers. Entering the 21 st century, Ikea still struggles with following sustainability measures. Incorporating sustainability in their operations will be the true determinant for whether Ikea is a company suitable for this day and age. |
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| Cite Article: | "Ikea’s Growth and e-Commerce Strategies", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 10, page no.201-210, October-2022, Available :http://www.ijnrd.org/papers/IJNRD2210026.pdf |
| Downloads: | 000118754 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2210026 Registration ID: 182391 Published In: Volume 7 Issue 10, October-2022 DOI (Digital Object Identifier): Page No: 201-210 Country: Delhi, Delhi, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2210026 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2210026 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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