A Study on Effectiveness of Salesperson Behaviour on Customer Loyalty in Retailing at Ranipet

A Study on Effectiveness of Salesperson Behaviour on Customer Loyalty in Retailing at Ranipet

Registration ID: IJNRD_183204

Published ID: IJNRD2210010

DOI: Click Here to Get

B. Preethi , B.Preethi , N. Panchali

Key words: Retail sector, Sales person, customer loyalty, Retailing

Abstract This study focuses on the challenges facing the Indian organized retail sector are various and these are stopping the Indian retail industry from reaching its full potential. Trained manpower shortage is a challenge facing the organized retail sector in India. Indian retailers have difficulty finding trained people and also have to pay more in order to retain them. Retailers in India have to learn both the art and science of retailing by closely following how retailers in other parts of the world are organizing, managing, and coping with new challenges in an ever-changing marketplace. due to time constraints; data can be collected only from a limited number of respondents. Since the research was conducted in particular areas only the results cannot be generalized. This study has been done about salesperson behavior, therefore in terms of management concept is based on marketing subjects, and its only covers salesperson behavior. In terms of place, the present research has been in Ranipet and only across Vellore District province that has been confronted with problems according to collecting data that across Vellore province the most of salespeople and customers had characteristics which are different from those of other salespeople and customer in other provinces. The researcher analyzed the collected data with the help of averages and Percentages. All the data were entered in the SPSS 20.0 version for determining the reliability of the data and finding the difference among the respondents also find the relationship between the salesperson behavior and customer loyalty of the study.

Published Paper   E-Certificate

"A Study on Effectiveness of Salesperson Behaviour on Customer Loyalty in Retailing at Ranipet", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 10, page no.64-74, October-2022, Available :https://ijnrd.org/papers/IJNRD2210010.pdf

Volume 7 Issue 10, October-2022

Pages : 64-74

Paper Reg. ID: IJNRD_183204

Published Paper Id: IJNRD2210010

Downloads: 000121183

Research Area: Commerce

Country: Thiruvannamalai District , Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2210010.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2210010

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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