Research on impact of corporate social responsibility on brand equity

Research on impact of corporate social responsibility on brand equity

Registration ID: IJNRD_183206

Published ID: IJNRD2209210

DOI: Click Here to Get

PRIYANKA SRINIVASAN

Importance of csr, benefits of csr for company, merits of csr for society, disadvantages of csr, statistical analysis

The ideology of corporate social responsibility (CSR) has been implanted in the minds of organisations as an ethical practice. However, there is no pragmatic evidence that corporate social responsibility influences the brand equity of a company. The study has been designed to get responses through a structured questionnaire to analyze the data through descriptive and inferential statistical techniques. A sample size of 70 consumers and employees is surveyed. The research would give great insight to the stakeholders of corporate entities about the pros and cons of CSR. It focuses on consumers’ points of view on the social welfare missions of corporate companies and reinforces brand equity. Here we start with an argument about whether CSR is done to serve society, to avoid chaos with government regulations regarding CSR, or to persuade consumers indirectly to increase their brand reputation.

Published Paper   E-Certificate

"Research on impact of corporate social responsibility on brand equity", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 9, page no.1768-1773, September-2022, Available :https://ijnrd.org/papers/IJNRD2209210.pdf

Volume 7 Issue 9, September-2022

Pages : 1768-1773

Paper Reg. ID: IJNRD_183206

Published Paper Id: IJNRD2209210

Downloads: 000121177

Research Area: Management

Country: Chengalpattu, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2209210.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2209210

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

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Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area