Paper Title
A STUDY ON AWARENESS OF GREEN MARKETING AMONG CONSUMERS
Article Identifiers
Authors
RAHILA PARVEEN.S
Keywords
Green, Consumers, Environmental, Products
Abstract
Environmental challenges are becoming increasingly essential in today's business environment. The governments of most countries are concerned about environmental issues. In today's business world, environmental sustainability has become a major concern. As a result, one of the tactics a company might use to achieve this is green marketing. The process of selling items and/or services that are environmentally beneficial is known as "green marketing. "Green marketing" aims to create, advertise, and recycle environmentally sustainable products. Green marketing is a worldwide concern with a bright future ahead of it. Such a product or service should be environmentally friendly in and of itself, or created in an environmentally friendly manner. Using the statistical tool correlation approach, the current article attempts to analyse the importance and awareness among consumers of buying green products.
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How To Cite (APA)
RAHILA PARVEEN.S (September-2022). A STUDY ON AWARENESS OF GREEN MARKETING AMONG CONSUMERS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(9), 1581-1585. https://ijnrd.org/papers/IJNRD2209187.pdf
Issue
Volume 7 Issue 9, September-2022
Pages : 1581-1585
Other Publication Details
Paper Reg. ID: IJNRD_183249
Published Paper Id: IJNRD2209187
Downloads: 000121983
Research Area: Engineering
Country: -, -, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2209187.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2209187
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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