Paper Title
To what extent has advertising evolved and has the rise of social media and influencer marketing triggered false advertising further?
Article Identifiers
: Authors
Keywords
marketing and advertising, false advertising, social media marketing, influencer marketing
Abstract
For the innovation of a company to reach the market, a strong advertising and marketing strategy is vital. Over the years, advertising has evolved dramatically and so has the choice of media. Whilst the options used to once be limited to newspapers and magazines, the digital age has led to many brands discovering digital advertising and thus flooding social media platforms with their content. One common way in which brands reach their audiences via social media is by having influencers promote their products. Influencer marketing has become very popular recently and while it has its fair share of perks, it unfortunately also has some drawbacks with the spread of false advertising being the most dangerous. This paper aims to discover the dangers of false advertising by analyzing some examples of it from recent times. Additionally, there is also a discussion of the existing laws regarding false advertising and an evaluation of why they may not be as effective as thought to be.
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How To Cite (APA)
Sahana Dua (September-2022). To what extent has advertising evolved and has the rise of social media and influencer marketing triggered false advertising further?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(9), 1472-1482. https://ijnrd.org/papers/IJNRD2209174.pdf
Issue
Volume 7 Issue 9, September-2022
Pages : 1472-1482
Other Publication Details
Paper Reg. ID: IJNRD_183061
Published Paper Id: IJNRD2209174
Downloads: 000122254
Research Area: Management
Author Type: Indian Author
Country: Gurugram, Haryana, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2209174.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2209174
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