Brand Management -An Empirical Study for Reebok

Brand Management -An Empirical Study for Reebok

Registration ID: IJNRD_182924

Published ID: IJNRD2209062

DOI: Click Here to Get

Dr. Mohammad Razi-ur-Rahim , Dr. Priya Dwivedi (Corresponding Author)

Brand Attitude, Brand Awareness, Brand Reputation, Brand Integrity, Brand Visibility, Brand Performance

Purpose - In today's environment, it is becoming increasingly difficult for businesses to quickly generate new ideas and innovations in order to gain a competitive advantage and remain sustainable. Under such a scenario, the study explores the influence of variables like brand awareness, brand integrity, brand attitude, brand visibility, and brand reputation on brand performance as well as keeping in mind how these will contribute to the brand's long-term suitability. The influence of each variable is investigated by means of direct and intervening testing through which a model is being constructed so that the study provides managerial as well as theoretical implications. Design/methodology/approach: The e-survey method for the research was constructed. The sampling method used is purposive snowball sampling. The survey was conducted in Kolkata, India in the year 2020-2021. The study involved 428 samples of Reebok product users who took active participation in the online e – survey. In order to measure the parameters based on the dimensions, Smart PLS software was used. The study is the development of Mashur Razak and Pantea Foroudi's research. The study tests Foroudi’s as well Razak’s variables for the development and sustainability of the brand. Findings: A conceptual framework was constructed. Direct as well as intervening tests were carried out to investigate the relevance of each variable. Of the hypothesis constructed, ten (10) hypotheses had significant influence. Brand visibility and brand integrity affect brand performance. Value: The relevance of each variable on brand performance through direct as well as the intervening test was investigated. The influence of new variables like brand integrity and brand visibility on brand performance was known and further assisted.

Published Paper   E-Certificate

"Brand Management -An Empirical Study for Reebok", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 9, page no.537-557, September-2022, Available :https://ijnrd.org/papers/IJNRD2209062.pdf

Volume 7 Issue 9, September-2022

Pages : 537-557

Paper Reg. ID: IJNRD_182924

Published Paper Id: IJNRD2209062

Downloads: 000121170

Research Area: Management

Country: Lucknow, UP, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2209062.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2209062

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area