Paper Title
CUSTOMER BEHAVIOUR TOWARDS THE MARKETING OF TATA TEA
Article Identifiers
Authors
Dr. Mohit Kumar
Keywords
Psychographics, Brand loyalty, Choice dynamics, Halo effect, Mental constructs, Consumerism.
Abstract
Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. India has emerged as one of the largest and fast growing markets in the world for Fast Moving Consumer Goods (FMCG). The post economic reforms environment in India has led to change the customer perception rapidly and have made it more complex by the socio-economic disparities that exist among communities from the many different geographical regions within India. In the era of consumerism, technological and social change, there are many ways for needs and wants to be satisfied. What do we really know about customers and consumers needs and preferences? Are consumer becoming so fitful and price sensitive that loyalty is declining? What are the determinants of heterogeneity in consumer behaviour and how does the products emerge, grow, mature and decline in the hypercompetitive markets? Keeping these emerging issues in mind, through the present study, an attempt has been made to study the consumer behaviour on the marketing of Tata Tea in the Jamshedpur city of the State of Jharkhand.
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How To Cite (APA)
Dr. Mohit Kumar (September-2022). CUSTOMER BEHAVIOUR TOWARDS THE MARKETING OF TATA TEA. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(9), 257-261. https://ijnrd.org/papers/IJNRD2209030.pdf
Issue
Volume 7 Issue 9, September-2022
Pages : 257-261
Other Publication Details
Paper Reg. ID: IJNRD_182792
Published Paper Id: IJNRD2209030
Downloads: 000121987
Research Area: Commerce
Country: jamshedpur, Jharkhand, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2209030.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2209030
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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