CUSTOMER BEHAVIOUR TOWARDS THE MARKETING OF TATA TEA

CUSTOMER BEHAVIOUR TOWARDS THE MARKETING OF TATA TEA

Registration ID: IJNRD_182792

Published ID: IJNRD2209030

DOI: Click Here to Get

Dr. Mohit Kumar

Psychographics, Brand loyalty, Choice dynamics, Halo effect, Mental constructs, Consumerism.

Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. India has emerged as one of the largest and fast growing markets in the world for Fast Moving Consumer Goods (FMCG). The post economic reforms environment in India has led to change the customer perception rapidly and have made it more complex by the socio-economic disparities that exist among communities from the many different geographical regions within India. In the era of consumerism, technological and social change, there are many ways for needs and wants to be satisfied. What do we really know about customers and consumers needs and preferences? Are consumer becoming so fitful and price sensitive that loyalty is declining? What are the determinants of heterogeneity in consumer behaviour and how does the products emerge, grow, mature and decline in the hypercompetitive markets? Keeping these emerging issues in mind, through the present study, an attempt has been made to study the consumer behaviour on the marketing of Tata Tea in the Jamshedpur city of the State of Jharkhand.

Published Paper   E-Certificate

"CUSTOMER BEHAVIOUR TOWARDS THE MARKETING OF TATA TEA", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 9, page no.257-261, September-2022, Available :https://ijnrd.org/papers/IJNRD2209030.pdf

Volume 7 Issue 9, September-2022

Pages : 257-261

Paper Reg. ID: IJNRD_182792

Published Paper Id: IJNRD2209030

Downloads: 000121199

Research Area: Commerce

Country: jamshedpur, Jharkhand, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2209030.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2209030

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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