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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON MARKETING STRATEGIC ISSUES IN INDIA |
| Authors Name: | SHWETA SHARMA |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_183311
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| Published Paper Id: | IJNRD2208179 |
| Published In: | Volume 7 Issue 8, July-2022 |
| DOI: | |
| Abstract: | The purpose of this research paper is to understand the People‘s perception about various CSR activities carried down by select MNC’s in India, and to get to know whether people thinks companies integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on Primary data. The study survey consisted of 300 respondents. The result shows that customer preferred to consume product or service of socially responsible firms and their purchase decision will be affected by that organization meets influential global standard for being socially responsible and furthermore, result shows that CSR policies & practices strengthen the organization brand reputation and goodwill as CSR policy nowadays a mean of marketing strategy. The study also highlighted whether demographic variable contributes to the differences in perception of CSR and marketing strategies. |
| Keywords: | Brand Image, Consumer Perceptions, Corporate Social Responsibility Initiatives and Societal Marketing |
| Cite Article: | "IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON MARKETING STRATEGIC ISSUES IN INDIA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1572-1582, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208179.pdf |
| Downloads: | 000118753 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2208179 Registration ID: 183311 Published In: Volume 7 Issue 8, July-2022 DOI (Digital Object Identifier): Page No: 1572-1582 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208179 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208179 |
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ISSN: 2456-4184
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