IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON MARKETING STRATEGIC ISSUES IN INDIA

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON MARKETING STRATEGIC ISSUES IN INDIA

Registration ID: IJNRD_183311

Published ID: IJNRD2208179

DOI: Click Here to Get

SHWETA SHARMA

Brand Image, Consumer Perceptions, Corporate Social Responsibility Initiatives and Societal Marketing

The purpose of this research paper is to understand the People‘s perception about various CSR activities carried down by select MNC’s in India, and to get to know whether people thinks companies integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on Primary data. The study survey consisted of 300 respondents. The result shows that customer preferred to consume product or service of socially responsible firms and their purchase decision will be affected by that organization meets influential global standard for being socially responsible and furthermore, result shows that CSR policies & practices strengthen the organization brand reputation and goodwill as CSR policy nowadays a mean of marketing strategy. The study also highlighted whether demographic variable contributes to the differences in perception of CSR and marketing strategies.

Published Paper   E-Certificate

"IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON MARKETING STRATEGIC ISSUES IN INDIA", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1572-1582, August-2022, Available :https://ijnrd.org/papers/IJNRD2208179.pdf

Volume 7 Issue 8, July-2022

Pages : 1572-1582

Paper Reg. ID: IJNRD_183311

Published Paper Id: IJNRD2208179

Downloads: 000121169

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2208179.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208179

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

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Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

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