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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Digital Marketing & It’s Strategies: An Emerging Innovation in Marketing |
| Authors Name: | Rahul Pal , Anshika Mishra |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182537
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| Published Paper Id: | IJNRD2208142 |
| Published In: | Volume 7 Issue 8, August-2022 |
| DOI: | |
| Abstract: | In today’s world digitalization has on its verge, the need of the hour is to become technically sophisticated and upgraded. It is all about one-way and reverse journeys in technology and processes, as shown when a bank publishes a mobile app and another company is interested in designing new applications for banks and other streamlined ways of living. With the advent of e-commerce in other sectors and the subsequent expansion of digital marketing, the corporate world has seen the popularity of online shopping rise. Digital marketing is a way through which online technologies and other digital medias are used to promote the goods or services. It is a way through which business remain connected with its customers. It facilitates the promotion of brand, creates the brand awareness and convert the interest of customers into the sales. Urban India’s digital footprint is expanding rapidly, but there is still a lot of room for growth. Digitalization is not a norm, it became a necessity today. To examine the future shape of Digital Marketing in the business world, this study analyses how the Digital Marketing is occupying market space, the significances and intricacies of digital marketing. It further concludes two major industry-specific marketing specific with special reference to Digital Marketing. |
| Keywords: | Digital Marketing, Marketing trends, Electronic Marketing Techniques |
| Cite Article: | "Digital Marketing & It’s Strategies: An Emerging Innovation in Marketing", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1280-1288, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208142.pdf |
| Downloads: | 000114577 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2208142 Registration ID: 182537 Published In: Volume 7 Issue 8, August-2022 DOI (Digital Object Identifier): Page No: 1280-1288 Country: GORAKHPUR, UTTAR PRADESH, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208142 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208142 |
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