Digital Marketing & It’s Strategies: An Emerging Innovation in Marketing

Digital Marketing & It’s Strategies: An Emerging Innovation in Marketing

Registration ID: IJNRD_182537

Published ID: IJNRD2208142

DOI: Click Here to Get

Rahul Pal , Anshika Mishra

Digital Marketing, Marketing trends, Electronic Marketing Techniques

In today’s world digitalization has on its verge, the need of the hour is to become technically sophisticated and upgraded. It is all about one-way and reverse journeys in technology and processes, as shown when a bank publishes a mobile app and another company is interested in designing new applications for banks and other streamlined ways of living. With the advent of e-commerce in other sectors and the subsequent expansion of digital marketing, the corporate world has seen the popularity of online shopping rise. Digital marketing is a way through which online technologies and other digital medias are used to promote the goods or services. It is a way through which business remain connected with its customers. It facilitates the promotion of brand, creates the brand awareness and convert the interest of customers into the sales. Urban India’s digital footprint is expanding rapidly, but there is still a lot of room for growth. Digitalization is not a norm, it became a necessity today. To examine the future shape of Digital Marketing in the business world, this study analyses how the Digital Marketing is occupying market space, the significances and intricacies of digital marketing. It further concludes two major industry-specific marketing specific with special reference to Digital Marketing.

Published Paper   E-Certificate

"Digital Marketing & It’s Strategies: An Emerging Innovation in Marketing", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1280-1288, August-2022, Available :https://ijnrd.org/papers/IJNRD2208142.pdf

Volume 7 Issue 8, August-2022

Pages : 1280-1288

Paper Reg. ID: IJNRD_182537

Published Paper Id: IJNRD2208142

Downloads: 000121161

Research Area: Commerce

Country: GORAKHPUR, UTTAR PRADESH, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2208142.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208142

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Current Issue: Volume 10 | Issue 8

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