Paper Title
Visual Merchandising for Critical part of branding strategy post pandemic
Article Identifiers
Authors
Neha S Melit , Dr. Vibha Kapoor
Keywords
Post Pandemic, Retail, Visual Merchandising, Productivity
Abstract
With this pandemic people are worn-out by residing domicile, prefer going to malls and retail outlets. Post pandemic retail sector is becoming more organized and increasing number of competition the companies have spotlight on the concept of Visual Merchandising. Through this concept only the companies can look for a sustained competitive advantage over other rivals .VM is not how you display items in the store; but is a broader concept which includes Brand, store image and Consumer Buying Behavior as the future of retail will be governed by concept of Visual Merchandising . This study focuses attention on Visual merchandising influences the productivity of Brand Post Pandemic and research aims to find out how Retailers perspective towards Visual merchandising and how the brands productivity is influenced. The outcome of this research allows retailers to evaluate the importance of Visual Merchandising and the suggestions, as it is the only key which will enchance the profitability of a brand Post pandemic.
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How To Cite (APA)
Neha S Melit & Dr. Vibha Kapoor (August-2022). Visual Merchandising for Critical part of branding strategy post pandemic. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(8), 1216-1226. https://ijnrd.org/papers/IJNRD2208133.pdf
Issue
Volume 7 Issue 8, August-2022
Pages : 1216-1226
Other Publication Details
Paper Reg. ID: IJNRD_182608
Published Paper Id: IJNRD2208133
Downloads: 000121983
Research Area: Other
Country: alibag raighad , maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2208133.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208133
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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