Visual Merchandising for Critical part of branding strategy post pandemic

Visual Merchandising for Critical part of branding strategy post pandemic

Registration ID: IJNRD_182608

Published ID: IJNRD2208133

DOI: Click Here to Get

Neha S Melit , Dr. Vibha Kapoor

Post Pandemic, Retail, Visual Merchandising, Productivity

With this pandemic people are worn-out by residing domicile, prefer going to malls and retail outlets. Post pandemic retail sector is becoming more organized and increasing number of competition the companies have spotlight on the concept of Visual Merchandising. Through this concept only the companies can look for a sustained competitive advantage over other rivals .VM is not how you display items in the store; but is a broader concept which includes Brand, store image and Consumer Buying Behavior as the future of retail will be governed by concept of Visual Merchandising . This study focuses attention on Visual merchandising influences the productivity of Brand Post Pandemic and research aims to find out how Retailers perspective towards Visual merchandising and how the brands productivity is influenced. The outcome of this research allows retailers to evaluate the importance of Visual Merchandising and the suggestions, as it is the only key which will enchance the profitability of a brand Post pandemic.

Published Paper   E-Certificate

"Visual Merchandising for Critical part of branding strategy post pandemic", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1216-1226, August-2022, Available :https://ijnrd.org/papers/IJNRD2208133.pdf

Volume 7 Issue 8, August-2022

Pages : 1216-1226

Paper Reg. ID: IJNRD_182608

Published Paper Id: IJNRD2208133

Downloads: 000121127

Research Area: Other

Country: alibag raighad , maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2208133.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208133

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Current Issue: Volume 10 | Issue 8

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