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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Paper Title: PINK TAX -A GENDER-BIASED TAX IS BEING IMPOSED!
Authors Name: Nehal Singh
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IJNRD_182542
Published Paper Id: IJNRD2208111
Published In: Volume 7 Issue 8, August-2022
DOI:
Abstract: “I raise my voice not so that I can shout, but so that those without a voice can be heard. We cannot all succeed when half of us is held back”. ~Malala Yousafzai If ever given a thought to recall the time when and where women in the majority weren’t subjected to discrimination, all we are left with a disheartening word is women “should”, Even the world wide web “Google” is speechless and shows the opposite thousands of results showing how many times women have faced brutal discrimination just based on how God made them in the bodies of female. As far as, belief and faith say God made female bodies as a boon but unfortunately, we humans managed to twist this notion too. Pink Tax, is a tax imposed on products that are consumed by female customers, The cherry on the cake is some items that have the same material and are just as closely cloned as of ‘MEN ITEMS’ just painted in ‘PINK’. So, is the pink colour behind the evil deed of discrimination? Are we really equal? Directly marketed by female’s cultural expectations which are propagated by non-other than the MEDIA. The essentials used by women are imposed by heavy tax (as compared to male products), and the hard part comes where we cannot avoid but have to buy with the dictatorship of the tax imposing authorities. Legislation within India and abroad, with open arms, accepts the gender-based discrimination of consumers. ‘Consumer being the king’ is a quote found quite frequently in every other store but wonder if they forgot about the queens of their state. Indian Government reduced 12% of taxes on menstrual sanitary products after a huge campaign held up by activists. Obviously, this wouldn't be an illustration of pink expense considering the fact that feminine clean items are utilized exclusively by one part of society. A wide range of products is consumed by women which are specifically available for them; with the tax imposed no other option is left, but to pay and buy the female necessities. So, no matter how hard one tries to explain the invisible cost women pay under the name of the tax, as research and many voiced feminists suggest is unjustifiable. Further, the research paper would be briefing the same.
Keywords: pink tax, tax, equality, marketing. female products
Cite Article: "PINK TAX -A GENDER-BIASED TAX IS BEING IMPOSED!", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1033-1044, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208111.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2208111
Registration ID: 182542
Published In: Volume 7 Issue 8, August-2022
DOI (Digital Object Identifier):
Page No: 1033-1044
Country: dehradun, uttrakhand, India
Research Area: Arts
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208111
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208111
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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